Cross-sell not easy

The Time Warner UK Advertising Council – a joint venture between, IPC Media, Turner Broadcasting, AOL UK, Time and Fortune magazines and Warner Bros – has failed to strike a single deal since being established in October 2007 reports Media Week.

The council was established to act as a hub for campaigns to be run across Time Warner’s vast media network, which includes IPC Media’s consumer magazines such as Marie Claire and NME, AOL’s main portal and Turner Broadcasting’s TV st But the constituent companies have so far failed to combine on commercial deals, although they insist that progress is being made.

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