NBCUniversal, LA 2028 form Olympics ad partnership
NBCUniversal and LA 2028 have announced the establishment of an offering which includes media, sponsorship, and activation opportunities in the US for the Olympic and Paralympic Games from 2021-2028. This…
Report: Continued convergence of linear and digital TV
FreeWheel, a Comcast company and advertising management solution, has published its Q4 2018 Video Marketplace Report (previously the Video Monetisation Report), which shows the line between linear and digital TV…
SpotX, clypd bridge TV audiences between linear and OTT
SpotX, the global video advertising and monetisation platform, together with clypd, the audience-based sales platform for television advertising, have announced a plan to integrate their platforms and build products that…
Survey: US streamers prefer local ads over national
When consumers turn on their TVs, they aren’t always just streaming their favourite content on a single platform. Increasingly, many consumers are tapping into the array of streaming services. According…
Freewheel enhances local TV ad buying
FreeWheel, a Comcast company, has announced that its FreeWheel Advertisers division has launched enhancements to its Strata platform that will bring additional automation to the local TV advertising process. These…
TDF, ENENSYS targeted ad partnership
TDF and ENENSYS announce the conclusion of a strategic partnership aimed at boosting the development of innovative solutions for targeted advertising on DTT. TDF has chosen to partner with ENENSYS…
Report: Ad saturation, over-targeting risk
Data, insights and consulting company Kantar has published a report, highlighting the risks facing the advertising industry as a result of over-targeting. According to Kantar’s DIMENSION study, which is now…
Report: Ad revenue in APAC to grow 6.2% in 2019
Advertising revenue across Asia Pacific expanded by 6.3 per cent in 2018 to top $180 billion, and is on course to grow by a further 6.2 per cent in 2019…
Kaltura partners with Dativa
Kaltura, a video technology provider, has formed a strategic partnership with Dativa, the TV data consulting company, to develop a data lake dedicated to Cloud TV services. The data infrastructure…
Addressable advertising for ITV Hub
UK commercial PSB ITV has signed an exclusive UK and Ireland licensing agreement with digital advertising technology company Amobee for end-to-end programmatic buying and selling of premium video inventory on…
Tru Optik closes $10m venture round
Tru Optik, a specialist in targeting, measurement, and privacy management, has announced the close of a $10 million (€8.9m) venture round led by MitheraCapital. Additional investors in the round include…
Univision selects Amobee for programmatic advertising
Amobee, a global digital advertising technology company, has announced an agreement with Univision Communications, a media company serving Hispanic America, to be the linear television optimisation platform of record, allowing…
Sky Media, TVbeat partnership
After a successful proof of concept last year, Sky Media and TVbeat, have agreed a long-term partnership, to streamline all TV ad data. This will allow Sky Media to report…
ITV’s McCall: “BritBox not too late”
Carolyn McCall, chief executive of UK commercial public service broadcaster ITV, has refuted a suggestion that the proposed BritBox SVoD service it is planning in partnership with the BBC was…
Virgin Media ad simultaneously on all ITV channels
Virgin Media’s latest advert for its ‘Switch to Super’ campaign will air simultaneously across all five of ITV’s main channels on March 30th. The new advert, which features the portrayal…