Forecast: Global TV ad revenue to decline by 3.6% in 2019
GroupM has revised its original predictions from June 2019 for the global advertising market. Despite solid growth in the US and UK, overall conditions have led GroupM’s Global President of…
Bank: “Worse to come for EU commercial broadcasters”
An ‘end of year’ assessment report from investment bank Exane/BNPP on Europe’s commercial broadcasters praises some, but warns clients on others. The problem, says the bank’s report, is that for…
Plex launches AVoD service globally
Streaming media company Plex has confirmed that its global ad-supported video on demand (AVoD) offering is now available, making it the most widely available AVoD offering in the industry, reaching…
Duracell scores with Amazon and Chelsea FC
Duracell became the first advertiser football fans saw when they tuned in to watch Amazon Prime’s debut broadcast of live English Premier League (EPL) matches on the evening of Tuesday…
Kantar: “Media Industry facing digital paradox in 2020”
According to Kantar’s global 2020 Media Trends & Predictions report, technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. As ad spend on…
Tru Optik, Anzu.io partner for in-game targeted ads
Tru Optik, the AI and data-management platform (DMP) across Connected TV (CTV), has announced a partnership with Anzu.io, an in-game advertising platform that brings real-world ads into video gaming and…
Forecast: Traditional TV advertising flat in 2020
GroupM has published its latest UK ad forecast which provides an even larger growth projection for 2020 than was originally predicted in its June forecast. One of the major reasons…
Sourcepoint OTT compliance solution launch
Digital advertising ecosystem compliance platform Sourcepoint has launched its OTT compliance solution to capture and transmit consumer privacy preference signals from within OTT and connected TV (CTV) environments. As part…
Survey: 80% of broadcasters look to personalised ads
Four-fifths of broadcasters are considering implementing ads tailored to the consumer but are increasingly falling behind streaming services as a result of hesitance around adopting cloud technologies, according to research…
Sky brings E.T. back to Earth for Christmas
This year, Sky is reuniting the beloved character of E.T. with Elliott’s 2019 family. The iconic characters from Universal Pictures’ classic movie E.T. The Extra-Terrestrial tell the story of their…
US ad standards bodies urge broader ID adoption
A white paper released by five leading US advertising standards organisations highlights the importance for brand safety of adopting effective identification measures across the digital advertising supply chain. Released by…
Report: US to spend $57bn on programmatic digital display ads in 2019
US advertisers will pump more than $57 billion (€51.7bn) into programmatic digital display advertising this year, and more than half of that investment will go to digital display ads on…
Personal information opt—out tools for ad industry
The Digital Advertising Alliance (DAA) – an independent not-for-profit organisation which establishes and enforces responsible privacy practices for relevant digital advertising – has announced cross-industry tools for publishers, brands, agencies…
ZEE5 appoints DMS ad sales partner for Middle East
ZEE5 has appointed DMS, the digital arm of Choueiri Group, as its exclusive media representative for the Middle East market. ZEE5 offers over 100,000 hours of content across 17 languages…
Report: Programmatic advertising not fully automated
Centro, a global provider of advertising technology, has released an advertising industry report published by the 4A – the trade organisation for marketing communications agencies. It assembled the report, The…