Report: Connected TV/OTT ad spend bouncing back
Pixalate, a global ad fraud intelligence and marketing compliance platform, has released an update to its Covid-19 benchmarks report, examining how US programmatic advertisers have shifted budgets during the ongoing…
OpenAP adds AMC Networks & The Weather Channel
OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, has announced that AMC Networks and The Weather Channel television network have joined its collection of…
Comcast, Charter, ViacomCBS form Blockgraph partnership
Comcast, Charter Communications and ViacomCBS have entered into an agreement to take equal ownership of Blockgraph -an industry initiative and software platform designed to create a more secure way to…
Analyst: AVoD expenditure to double
AVoD expenditure will more than double between 2019 and 2025 to reach $53 billion (€48bn) across 138 countries, according to the Global AVOD Forecasts report from analyst firm Digital TV…
Channel 4 reveals 4Studio plans
Channel 4 has outlined plans for its in-house digital content studio, 4Studio – formerly announced as the Digital Creative Unit. 4Studio will be at the heart of the broadcasters’ digital…
Atresmedia, smartclip expand partnership
Atresmedia and smartclip, its current exclusive technology partner for digital advertising through HbbTV, have expanded their strategic agreement for Atresmedia’s Addressable TV portfolio. This agreement means a step forward in…
Quibi advertisers want discounts on slow start
Ten bluechip charter advertisers are looking for revised deals on the $150 million (€136.2m) they have committed to Quibi. The clients want revision after a disappointing launch and the steep…
Jaguar sponsors Sky Documentaries
Jaguar UK and Sky Media have announced the luxury vehicle brand as the launch partner of the Sky Documentaries channel, which launches today (May 27th). Anthony Bradbury, Marketing Director, Jaguar…
Covid-19 sees 25% of Q3 US TV ads cancelled
Covid-19 has seen US advertisers cancel 15 per cent to 25 per cent of the Q3 advertising time bought during the 2019-20 upfront reports Cable & Broadcast. Executives said the…
ASA: Kids’ exposure to gambling & alcohol ads remains low
UK advertising regulator the ASA has published its latest report on children’s exposure to TV ads for alcohol and gambling, providing exposure figures for 2019. The UK advertising rules contain…
Analysis: M&E to take $160bn Covid-19 hit
The latest forecast revisions from Ampere Analysis reveal that the global entertainment sector is set to lose $160 billion (€146bn) of growth as a result of the Covid-19 pandemic over…
SpotX expands Measurement and Attribution Suite to CTV
SpotX, the global video advertising platform, has announced the expansion of its comprehensive Measurement and Attribution Suite. The extensive offering provides advertisers the ability to accurately attribute ad spend across…
YouTube Select solution for advertisers
Suggesting that helping users connect with their audience is its top priority, now having become especially important as digital takes precedence in how people interact, communicate, and stay connected, and…
Ancestry sponsors Sky History
Sky Media has announced that Ancestry, the family history website, will be the channel sponsor of Sky History and Sky History2. The agreement will build on the brand’s strong awareness…
Analyst: Ad market set for tough 2020
Global advertising revenue will drop by at least 7.4 per cent in 2020 as the ripple effects of the coronavirus pandemic force advertisers to cut budgets, resulting in reduced income…