Home » Archives by category » Broadcast » Advertising

eMarketer: Amazon No. 3 digital ad platform in US

eMarketer: Amazon No. 3 digital ad platform in US

US digital ad revenues at Amazon will more than double this year, eMarketer estimates, moving it up the ranks past Oath and Microsoft to take the No. 3 position behind…

138 Indian channels continue to break rules

India’s Telecom Regulatory Authority (TRAI) has named and shamed 138 channels, in the news and non-news sectors, are showing more than 12 minutes of ads in any one hour. The…

Research: 112.5m untapped TV audience

Research by the International Television Research Group (inTV) – a cooperative group of independent channels whose objective is to promote the benefits of international TV to the advertising/communications industry –…

Africa’s E&M industry enters new wave of convergence

Africa’s entertainment and media industry has entered a new phase – a third wave of convergence – according to PwC’s Entertainment and media outlook: 2018 – 2022: An African perspective report.…

YouGov: Half of UK concerned about US media dominance

YouGov: Half of UK concerned about US media dominance

A YouGov survey of public sentiment toward British media has exposed a significant new faultline with half of those questioned expressing concern at a rising tide of US takeovers in…

AI, all that bright?

Artificial Intelligence is a phrase you hear everywhere these days. It will make the buses the run on time, it will diagnose your illness better than your doctor, it will…

Research: Ads could cost Netflix subs

Research: Ads could cost Netflix subs

Netflix recently confirmed that it has begun testing the idea of inserting promos for its shows and movies between episodes of current programmes. In its most recent TV study, The…

Vodafone “misleading” broadband ads banned

Vodafone “misleading” broadband ads banned

Commercials for Vodafone broadband have been banned for misleading customers over speeds and potential reductions intheir bills. The TV and radio ads, featuring Hollywood actor Martin Freeman, stated: “Vodafone guarantee…

VICE rolls out VICE Video Everywhere

VICE rolls out VICE Video Everywhere

VICE Media has announced the launch of VICE Video Everywhere, a new video advertising product offering a one-stop shop for brands looking to reach young audiences at scale across a…

Kaltura ad solution with Yospace, SpotX

Kaltura ad solution with Yospace, SpotX

Kaltura, the video technology provider, has announced the release of its Advanced Advertising solution, which leverages the company’s partnership and technology integrations with Yospace, a dynamic ad insertion provider, and…

Page 1 of 184123Next ›Last »