Forecast: UK adspend to grow 18.2% in 2021
The UK is set to post the strongest advertising expenditure growth of any major European market at 18.2 per cent in 2021 to reach a total of £27.7 billion, according…
Study: Tiered options broaden AVoD appeal
As the cost of stacking multiple streaming subscriptions rises, free-ad-supported TV (FAST) platforms are gaining users. But data from Hub Entertainment Research’s annual Monetization of Video study suggests that tiered…
Forecast: Programmatic adspend to increase
The use of automation and machine learning technology to purchase and display digital ads to segmented audiences in real time is set to increase dramatically over the next three years,…
Forecast: Ecommerce, online video fuel global adspend recovery
Global advertising expenditure will grow 11.2 per cent in 2021, driven by exceptional demand for performance-led ecommerce advertising and brand advertising on online video, according to Zenith’s latest Advertising Expenditure…
Xandr H1 growth accelerates
Xandr, AT&T’s data-enabled technology platform, has revealed its Q2 2021 earnings showing accelerated growth in the first half of 2021 with video spend doubling year-over-year and CTV growth exceeding 200…
India: Ad market shows signs of recovery
With the economy showing steady signs of recovery, India’s advertising community continues to place their faith in television, indicates BARC India’s latest THINK report titled TV Ad Volumes Insights –…
Study: Low digital ad fraud when standards maintained
The third annual benchmark study of ad fraud in Europe from The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity and strengthen brand safety in the…
ITV, Sky expand commercial partnership
ITV and Sky have signed a new long-term partnership that they say drives increased value for both businesses and provides Sky TV customers with an enhanced viewing experience across all…
Study: TikTok ads more memorable than TV
Brands on TikTok see higher levels of receptiveness to brand messaging, calls-to-action and ad breakthrough, according to an independent study conducted by neuroanalytics and neuromarketing firm Neuro-Insight. Specifically, TikTok’s For…
STB targeted ad solution from HbbTV
The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has published…
Research: AVoD importance grows in US homes
Research from kids and family AVoD network and digital studio WildBrain Spark, in partnership with Ipsos MORI, explores the influence of Generation Alpha – the first fully digital cohort of…
Report: UK marketing budgets up for first time in 18 months
Total UK marketing budgets expanded for the first time since Q4 2019 and to the sharpest extent since Q1 2019 in the second quarter of 2021, according to the latest…
Microsoft renews Xandr contract
Xandr has announced the renewal of a global contract with Microsoft which sees the extension of existing technology solutions, the introduction of new ventures and follows over ten years of…
Report: Global ad market rebounds
Global advertising spend is on course for 12.6 per cent growth this year to reach $665 billion (€561.3bn), an upgrade from 6.7 per cent initially projected, as the global ad…
Research: Youth keen on co-viewing apps
Findings from Hub Entertainment Research’s third annual Evolution of the TV Set report show that co-viewing apps are increasingly popular with young audiences, leading the firm to ask whether the…
Data: Vivo wins Euro 2020 most increased search interest
Vivo saw the biggest spike in searches as a result of its Euro 2020 advertising. The analysis of Google Trends data by advertising experts N.Rich shows that searches for Vivo…