Home » Archives by category » Broadcast » Advertising

Samsung ad campaign to turn-off TVs

Millions of TV sets across the UK will appear to turn themselves off this weekend as part of a marketing campaign for electronics giant Samsung which aims to showcase the…

Tremor, Cuebiq partner for geo-behavioural ad targeting

Tremor Video DSP, a programmatic video platform, and Cuebiq, a location intelligence and measurement company, have announced a partnership to deliver a geo-behavioural targeting solution on OTT devices. As part…

Analysis: UK broadband 51% slower than advertised

British households are paying for broadband services that are, on average, 51 per cent slower than advertised, according to analysis from consumer body Which?. Results generated from 235,000 uses of…

RTL posts modest Q1 on boosted TV ad revenue

RTL posts modest Q1 on boosted TV ad revenue

RTL Group, the German-based TV entertainment company, has reported modest Q1 growth in the face of currency headwinds, highlighting the challenge they face to streamline and modernise. Reported Group revenue…

Czech Republic: Space for Internet video ads on TV increasing

HbbTV technology has opened the door for Internet video ads on TV. Since its arrival, classic video ad blocks are no longer the only way to show viewers ads. Space…

‘Second screening’ makes ads more effective

‘Second screening’ makes ads more effective

Research by media agency MediaCom and technology company ViewersLogic shows that viewers are much more likely to follow up on a TV advert when simultaneously using their phone or tablet…

Study: YouView users mix different viewing patterns

UK hybrid digital TV platform YouView has revealed data on how the nation is watching its favourite TV programmes, with analysis suggesting that the vast majority of viewers watch the…

Mediaset, Atresmedia face €5bn compensation claims

Mediaset, Atresmedia face €5bn compensation claims

Spain’s two largest TV groups, Mediaset and Atresmedia, could face €5 billion compensation demands if the CNMC (Comisión Nacional de los Mercados y la Competencia) probe into their allegedly-illegal ad…

CBS and Nielsen DAI collaboration

CBS and Nielsen are working on a collaboration that will deliver Dynamic Ad Insertion (DAI) in live linear national broadcast television in the US, helping to actualise and progress addressable…

Spain: Pay-TV revenues up 14%

Revenues from pay-TV in Spain increased by 14 per cent in 2017, according to Spain’s competition and markets watchdog, the Comisión Nacional de los Mercados y la Competencia (CNMC). Pay-TV…

Page 1 of 176123Next ›Last »