Report: Covid forces Arab FTA channels to alter ad-rates
A report from Arab Advisors Group analysed the impact of Covid-19 on the advertising rates of 20 free to air satellite TV channels broadcasting in the Arab World. Arab Advisors…
Dugout’s Boost to enhance brand sponsorship
Dugout has announced its newest product, Dugout Boost, which it says provides brands “with a highly targeted and cost-efficient method to digitally activate their sponsorships of the world’s leading football…
Study: 41% US says TV ads will help decide Xmas purchases
Video advertising platforms Unruly and Tremor Video have released the results of a joint study that explores consumer attitudes, expectations and plans ahead of the 2020 holiday season. Unruly and Tremor Video, which…
Study: Smart TVs raise piracy and privacy concerns
Findings from Hub Entertainment Research’s new study, Privacy + Piracy, highlight US consumers’ concerns about these two issues. Privacy: Consumers Are Not as Excited as the Industry about Addressable Advertising…
Bank: “Love is in the air” for ProSiebenSat.1
Investment bank Berenberg says that with the closing of the acquisition of the Meet Group, ProSiebenSat.1 now has an online dating business that has the potential to deliver broad-based revenue…
Report: Global advertisers show guarded optimism
Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to what was planned pre-pandemic, according to WFA’s latest Crisis Response…
ITV launches Planet V ad platform
ITV’s premium advanced advertising platform, Planet V, has gone live. After almost 50,000 hours of development work customising and configuring this unique advertising proposition, ITV says Planet V will allow…
ProSieben ad-revenues down 10%
The stresses on Europe’s commercial broadcasters continue. Rainer Beaujean, the Chairman of ProSieben’s (P7) Executive Board told German newspaper Handelsblatt that advertising revenues in September had fallen back but by…
Report: Addressable ads drive consumer engagement
Research from addressable TV provider Finecast suggest that consumers are more likely to engage with relevant TV ads. The Thinking Inside the Box study into TV viewing habits and addressable…
Magnite supports Discovery’s dplay
Magnite, the independent, omnichannel sell-side advertising platform, has announced its expanded relationship with Discovery in support of its streaming service, dplay, to maximise programmatic advertising capabilities. Magnite’s platform provides Discovery…
Frameplay integrates with Magnite
Frameplay has announced its first global integration with Magnite, the independent omnichannel sell-side advertising platform, to provide advertisers with the ability to buy intrinsic in-game advertising programmatically. The companies said…
Study: TV best medium for brand image
A study finds that TV is the medium most likely to help brands appear high-quality, successful and popular in the eyes of consumers. The study, Signalling Success, was conducted by…
Research: Soaring online viewing drives ad opportunities
Findings from digital media measurement, data and analytics software platform DoubleVerify reveal that a shift to contextually-relevant advertising can unlock the opportunity presented by skyrocketing content consumption online The company’s…
Verizon Media launches OTT Smart Auction
Verizon Media has announced the launch of OTT Smart Auction, a header bidding-like solution for OTT publishers. OTT Smart Auction is a server-to-server container integration that enables OTT programmatic demand…
Comscore content suitability protection for advertisers
Comscore, a partner for planning, transacting and evaluating media, has announced enhanced brand suitability protections that is says offer brands greater precision to determine what content is safe and contextually…
Study: Brand experience boost for advertisers
Findings from a study released by strategic investment and media intelligence firm MAGNA, streaming platform and device specialist Roku and consulting service IPG Media Lab demonstrate how marketers can use…