TSB digital ad partnership with Channel 4
TSB has formed a digital partnership with Channel 4, to launch its latest TV campaign ‘Life Made More’ which begins immediately and runs through to March 28th. The deal was…
Report: Media aggregators surpass premium publishers
Extreme Reach (ER), the asset management solution for TV and video advertising, has released the findings of its Video Benchmarks Report with data from Q4 2020 and full year 2020.…
ITV’s Planet V launches Data Match
ITV has announced full details of Data Match, their new Planet V solution enabling insights, targeting, and full-funnel measurement using advertisers’ own first party data. ITV is working with Omnicom’s…
Redbox selects SpotX
Video advertising platform SpotX has formed a new strategic partnership with multi-channel streaming platform Redbox to serve as a strategic supply-side platform (SSP) to power the video monetisation of Redbox’s…
Comscore granted ad effectiveness patent
Cross-platform media evaluation specialist Comscore has been granted a patent by the US Patent and Trademark Office (USPTO) on its ‘System and Method for Analyzing the Effectiveness of Content Advertisements’.…
Broadpeak enriches BkYou solution
Broadpeak, a provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, has announced the next generation of its BkYou ad personalisation solution,…
Report: Marketers and publishers not on same page for targeting
Lotame, a global provider of data enrichment solutions to drive customer insights, has released findings from its report titled Beyond the Cookie: The Future of Advertising for Marketers & Publishers.…
DVB endorses watermark, home distribution specs
DVB has approved an update to the DVB Targeted Advertising spec to include watermarking as an alternative way to signal where content can be inserted in a broadcast, and a…
VIZIO Ads launches frequency control
VIZIO Ads, TV company’s direct-to-device advertising business, has unveiled Universal Frequency Control, a new capability that enables brands to set limits on how often a VIZIO TV within a household is…
Survey: Pandemic accelerates broadcasters’ digital migration plans
The global pandemic had major impacts on the TV industry in 2020, according to content consultancy 3Vision’s annual trends survey. Lockdowns changed audience consumption habits and caused disruption in broadcasting,…
Report: 80% of Roku & 62% Fire TV apps have app-ads.txt
Pixalate, a global ad fraud intelligence and marketing compliance platform, has released its first Connected TV App-Ads.txt Reports for Roku Apps and Amazon Fire TV Apps, reviewing app-ads.txt adoption trends…
rlaxx wins new connected TV deals
European AVoD service rlaxx TV is now available on Apple TV as well as smart TVs by Panasonic and Grundig in the UK, Germany, Switzerland and Austria. The service launched…
Wurl’s AdPool delivers 645% ad revenue increase
Wurl, a provider of streaming video distribution and advertising services for connected TV (CTV), has announced that its growth continued to accelerate through Q4 of 2020, wrapping up an exceptional…
Report: CTV is TV networks advertisers’ top priority
Research from Advertiser Perceptions shows that advertisers are upping their ante on video, and the pandemic has pushed streaming to one-quarter of TV screen advertising budgets. Yet the largest spenders…
Imagine, Sky Media sales collaboration
Imagine Communications, which helps broadcasters and content owners monetise TV, has entered into an agreement with Sky Media, the advertising sales arm of Sky, to transform the way that multiplatform…
Nielsen launches Gracenote Inclusion Analytics
Information, data and market measurement firm Nielsen is launching Gracenote Inclusion Analytics, which it says will deliver unprecedented visibility into the gender, race, ethnicity and sexual orientation of talent appearing…