Channel 4 has unveiled the results of a UK-first public trial with 15 brands on new streaming ad formats which deliver an 81 per cent boost in long-term brand recall. The trial, with registered Channel 4 streaming users, explored whether different ad formats such as solus takeovers and reduced ad loads can optimise effectiveness. Following […]
Digital media measurement, data and analytics software platform DoubleVerify has released its state of retail media report, The Rise of Retail Media: What to Expect in 2024, surveying over 400 advertisers and agency executives about retail media networks (RMNs) in the UK, US, France and Germany. The report explores the rapidly expanding retail media market, […]
Following the news that Barb had awarded three contracts for its audience measurement service: metadata and interim overnight programme logs to MetaBroadcast and interim overnight commercial spot logs to Clearcast, metadata management specialist MetaBroadcast confirms it to use Gracenote schedule metadata and unique content identifiers to reduce timescales for accurate programme identification, validation, enrichment and […]
On December 6th a holiday promotion for retail chain Target, produced in partnership with Jimmy Kimmel Live, used Proto hologram technology on a US television commercial for the first time. In the stunt, sidekick Guillermo beamed via hologram to a Target aisle in a Proto M unit disguised as a toy box, and interacts in […]
MiQ, a programmatic media partner for marketers and agencies, has released its latest UK Advanced TV Report which looks at the evolving TV landscape and where the biggest opportunities are behind the screens. Using 1,200 consumer insights, the report dives into TV viewing habits and marketing trends in the UK and why it is crucial […]
Despite concerns about the economy, the majority of marketers (61 per cent) are optimistic and expect business to be better next year than the current year, according to The Voice of the Marketer 2024, a report by WARC. With global marketing investment set to increase 8.2 per cent in 2024 to top $1 trillion for […]
PadSquad, the high-impact advertising experiences specialist, has acquired patent protected interactive advertising technology assets from Source Digital, a player in Activated Moments in video content and metaverse. The technology enables content recognition within video ads and the real-time delivery of interactive instream video ads. The news comes less than a year removed from Star Mountain […]
Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo says that Blueprint “enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers”. This […]
At an immersive industry Upfronts on November 30th, Sky Media, the advertising arm of Sky, revealed a number of advertising initiatives and innovations to a senior agency audience. Hosted at the ‘Frameless’ interactive gallery in Marble Arch, Sky Media Managing Director Brett Aumuller and his team shared their advertising vision and plans for 2024. Amongst […]
While many advertisers and media buyers flock towards up and coming platforms/channels, the truth is that, when executed correctly, skippable YouTube ads continue to drive serious business outcomes. Below are some insights to three brand use cases that have demonstrated success with skippable ads in conjunction with Precise TV’s creative formula and proprietary contextual targeting […]