Advanced Television

Advertising

Streaming Channels Data from Gracenote

Entertainment metadata and content IDs specialist Gracenote has launched Gracenote Streaming Channels Data aimed at enabling content discovery platforms better to connect consumers to programming on free ad-supported TV (FAST) channels as well as linear channels on virtual MVPD (vMVPD) services. By integrating this new solution, Gracenote says that content aggregators can now more effectively […]

May 24, 2022

Forecast: OTT revenues at $224bn by 2027

Global revenues from OTT movies and series will reach $224 billion (€212bn) in 2027; up from $135 billion on 2021, according to the Global OTT TV and Video Forecasts report from analyst firm Digital TV Research. About $21 billion will be added in 2022 alone. SVoD revenues will climb by $48 billion between 2021 and […]

May 23, 2022

Hulu: $1/month promo

US streaming service Hulu is offering new and eligible returning subscribers the chance to save 85 per cent off the regular monthly $6.99 price of its AVoD package. A link on Hulu’s landing page, declaring ‘National Streaming Day!’ offers the chance to subscribe for $1 (€0.95)/month for three months, then $6.99/month thereafter. This must be […]

May 23, 2022

Research: Platform choice impacts ad attention

Research into the role of attention across TV advertising from addressable TV provider Finecast shows that the platform on which an ad is served directly impacts the active attention viewers commit to it. The findings also show that: Attention paid to an ad on TV is more active and consistent across its duration than on […]

May 19, 2022

Research reveals power of music in advertising

SoundOut, in partnership with the Music, Mind and Brain Research Group of Goldsmiths, University of London, has published the results of a year-long study into the emotional impact of music on consumers. The findings reveal the subconscious impact of music – and, crucially, how it differs from the conscious response. The report, titled A large-scale […]

May 19, 2022

Samba TV expands UK operations

Samba TV, a global player in omniscreen advertising and analytics, has announced the significant expansion of its operations following a year of substantial growth in the UK and Europe. In the UK, Samba TV delivered significant year-over-year revenue growth of more than 70 per cent in 2021 and expanded its UK headquarters operation staffing by […]

May 18, 2022

Bank: Junk food ad ban delay boosts ITV

The UK government has postponed its planned advertising restrictions on high fat, sugar-rich and salty products (so called HFSS foods). The products were expected to be prohibited in the near future – but now the government says it will look again at the restrictions in a year. The news was a boost for ITV; The […]

May 18, 2022

Study: CTV leads for Europe’s ad attention

Eighty per cent of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and linear TV, according to the findings of study from advertiser and publisher video solutions provider ShowHeroes Group. The research used state-of-the-art Tobii eye-tracking glasses, along with eSense electrodermal response sensors, to […]

May 13, 2022

Mediaset Spain: Profit down 35%

Mediaset Spain made a profit of €23.6 million in the first quarter, down 35 per cent than the same period last year. Total revenues, though, amounted to €188 million, up 2.2 per cent, some way short of the €226 million in revenues before the pandemic (first quarter of 2019). EBITDA reached €34.3 million, down 33.1 […]

May 13, 2022From David Del Valle in Madrid

Research: TikTok amplifies TV advertising

Data from TikTok shows that the video-sharing service and TV have a symbiotic relationship and, for marketers, strategies that use both in a complementary fashion will boost key brand metrics. TikTok notes there is a greater lift in both attention and recall metrics when marketers follow TV campaigns with content on TikTok – perhaps because, […]

May 12, 2022