Home » Archives by category » Broadcast » Advertising

Roku insights boost for OTT advertising

Roku insights boost for OTT advertising

Streaming platform and device specialist Roku has unveiled further advancements in over-the-top (OTT) advertising measurement by introducing Ad Insights. The new offering allows marketers to measure campaign reach and effectiveness…

Deloitte: Young adult TV viewing in decline

According to the seventeenth edition of TMT Predictions 2018 from business advisory firm Deloitte, traditional TV viewing by 18-24 year-olds in the UK will decline by 10 per cent to…

YouTube tightens ad and compliance rules

YouTube is introducing tougher rules for publishers who want to monetise their videos on the platform. The Google-owned site has also announced that staff will now manually review all clips…

Nielsen measurement for YouTube UK app

Nielsen measurement for YouTube UK app

Nielsen ​​has ​introduced ​advertising measurement ​on ​YouTube’s ​mobile ​app ​through its ​Digital ​Ad ​Ratings ​service in ​the ​UK, ​France, ​and Germany. The ​service, ​which ​expands ​Nielsen’s ​current ​measurement ​coverage ​of…

SpotX, fuboTV partnership

SpotX, fuboTV partnership

SpotX, the video ad serving platform, has announced a strategic partnership with fuboTV, the sports-first streaming TV service. Through this partnership, SpotX is powering the programmatic monetisation of fuboTV’s live,…

Study: TV ads drive teens’ junk food craving

Study: TV ads drive teens’ junk food craving

Teenagers who watch more than three hours of commercial TV a day are more likely to eat hundreds of extra junk food snacks, according to a report by charity Cancer…

Dentsu Aegis forecasts improved ad spend for 2018

Dentsu Aegis Network’s latest Ad Spend Forecasts, based on data received from 59 markets, puts global growth at 3.6 per cent in 2018, up from 3.1 per cent in 2017.  Events will play…

Tru Optik launches OptOut.TV

Tru Optik, the audience intelligence and data-management platform, has announced the launch of OptOut.TV, a one-stop solution for consumers to opt out of audience-based targeting across the entire OTT ecosystem,…

SpotX interoperability with AWS

SpotX interoperability with AWS

Video ad serving platform SpotX has announced interoperability with Amazon Web Services (AWS) to power server-side insertion for streaming video advertisements with the AWS Elemental MediaTailor service. The SpotX cloud-based…

UK consumers: “Broadband ads dishonest and misleading”

Research by broadband comparison website Broadband Genie has discovered over two thirds (62 per cent) of the public do not feel broadband advertising is honest; while 30 per cent believe…

Page 1 of 166123Next ›Last »