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Food & drink brands prosper from World Cup ads

Food & drink brands prosper from World Cup ads

France may have lifted the World Cup, but they were not the only winners as big brands basked in World Cup glory. And according to the latest Harris 24 survey conducted by…

Amobee wins Videology asset auction

Digital marketing technology company Amobee has emerged as the winner in the court-supervised auction to acquire certain assets from advanced TV and video advertising software provider Videology for a purchase…

Live video ad views in Europe up 67% YoY

Live video ad views in Europe up 67% YoY

FreeWheel, a Comcast company and advertising management solution, has launched its Q1 2018 Video Monetisation Report (VMR), which shows the continued evolution of premium video advertising in Europe, driven by…

ICC partners with Grabyo

The International Champions Cup (ICC) has partnered with video tech specialist Grabyo to provide its global media teams with the tools to share in-play video highlights, whilst activating campaigns for…

Forecast: Online viewing to exceed an hour a day

Forecast: Online viewing to exceed an hour a day

Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to Zenith’s Online Video Forecasts 2018. By…

World Cup win won’t help TF1 ad-revenues

World Cup win won’t help TF1 ad-revenues

France’s victory in the World Cup is unlikely to result in any longer-term gains in terms of advertising revenues for France’s main commercial broadcaster TF1, says a note from Deutsche…

Telco: ‘Fibre ads misleading’

Telco: ‘Fibre ads misleading’

Research from UK alternative digital infrastructure provider CityFibre suggests that millions of broadband customers across the UK may have been misled about their broadband service. Now that almost all broadband…

Italian media market worth €14.75bn

Italian media market worth €14.75bn

The Italian media sector in 2017 achieved a turnover of €14.75 billion, down 0.9 per cent year-on-year, with TV and radio contributing €8.95 billion (-2 per cent). In the TV…

Analysis: Netflix spends $100 to get each US sub

Netflix’s cost of adding new subscribers on its home soil in the US has rocketed in recent years, reaching $100 (€86) per net new subscriber, according to Ampere Analysis. Acquisition…

TV viewers prioritising World Cup over Wimbledon

TV viewers prioritising World Cup over Wimbledon

A national survey of 1,633 internet users by market research company, GlobalWebIndex, reveals 63 per cent of the UK will be watching the World Cup final on July 15th (presumably even more if…

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