Advanced Television

Advertising

Study: Audiences rate streamer ads higher than linear

A global study from Samsung Ads through Verve reveals that ads on ad-funded and free streaming TV (FAST) services are more likely to be watched compared to other services – a finding consistent across the UK, Germany, Australia, and India. The global report, Understanding Advertising Engagement across different viewing platform types, compared key markets in […]

February 2, 2023

DoubleVerify foils audio fraud scheme

DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced the discovery of ‘BeatSting,’ the first large-scale ad impression fraud scheme to target audio inventory. Since the DV Fraud Lab first identified the family of fraud in 2019, an estimated $20 million has been siphoned from advertisers. BeatSting alone is responsible […]

February 2, 2023

Mediaocean expands partnership with Publicis Groupe

Mediaocean, the mission-critical platform for omnichannel advertising, has announced an expanded, seven-year term partnership with Publicis Groupe. The multinational collaboration extends the companies’ existing relationship. Mediaocean will provide ad infrastructure technology and other services to the UK, the US, Canada, France, and the Netherlands, with an option to include other markets in Europe and Asia. […]

February 2, 2023

Data: UK home entertainment market at £4.4bn

Figures from the British Association for Screen Entertainment (BASE) and the Official Charts Company (OCC) reveal a dominant UK Home Entertainment category in 2022 with a value of £4.43 billion (€5bn). The total value of the UK Screen Entertainment category for the year was £11 billion, including Home Entertainment, Cinema, and pay-TV, which demonstrates 12 […]

February 1, 2023By Colin Mann

ThinkAnalytics FY revenue up 30%

ThinkAnalytics, a provider of cloud-based personalised content discovery, viewer insight, and targeted advertising solutions, reports that it grew “aggressively” in 2022 with revenue growth of 30 per cent year on year. New customer signings worldwide include Bell Canada, BritBox, Crunchyroll, Telus, Sony Pictures, Magyar Telekom, and MBC Group. 2022 highlights include: New live deployments worldwide, […]

February 1, 2023

Cox Automotive teams with Roku

Cox Automotive and Roku have announced a deal that will pair data from Cox Automotive with TV streaming data from Roku to better measure TV streaming advertising. Cox Automotive’s family of brands includes Autotrader and Kelley Blue Book, which reach two out of three online car shoppers during their research and shopping journey. This partnership […]

February 1, 2023

Data: UK VoD market shows signs of recovery

Insights and consulting company Kantar has released its latest Entertainment on Demand (EoD) data on the UK’s streaming market. Kantar’s EoD study in Great Britain uncovers the following behaviours within the VoD market between September and December 2022: Between Sept to Dec 2022, the number of VoD-enabled households that subscribed to at least one video […]

January 30, 2023

RTL Nederland, Talpa merger quashed

The Dutch competition authority ACM has informed RTL Group and Talpa Network that the authority will not approve the proposed merger of RTL Nederland and Talpa Network, initially announced on June 22nd, 2021. Since the initial announcement of the planned transaction, RTL Group and Talpa Network say they have fully cooperated with ACM during its […]

January 30, 2023By Colin Mann

Forecast: UK adspend to rise 3.8% this year

The latest quarterly data from the Advertising Association/WARC Expenditure Report shows that UK adspend rose 4.3 per cent in Q3 2022, to a total of £8.5 billion (€9.6bn). This means spend during the first nine months of the year was up 10.8 per cent, at £25.3 billion. Additional report highlights include: –  OOH and cinema […]

January 27, 2023

Forecast: FAST channel revenues at $12bn in 2027

Free ad-supported streaming TV (FAST) channel revenue grew almost 20 times between 2019 and 2022, and is set to triple between 2022 and 2027 to reach $12 billion (€11.9bn) according to research from analyst firm Omdia. FAST channels are increasing rapidly with more than 1,500 channels already available in the US, according to Omdia. “The […]

January 25, 2023By Colin Mann