Report: APAC online video to reach $50bn
The Asia Pacific online video industry will generate $27 billion (€24.4bn) in advertising and subscription revenue this year, up 24 per cent Y/Y from 2018, according to a new report,…
Forecast: Online viewing to reach 100 mins a day
The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019 report. That’s the…
Sky, C4 expand partnership; AdSmart deal
Sky and Channel 4 have announced a strategic partnership spanning content, technology and innovation. The multi-year deal builds on the partnership announced by the two broadcasters last year and will…
PitPat launches commercial targeting dogs on UKTV
PitPat, an activity tracker app for dogs, is launching its first TV advertising campaign designed specifically to capture the attention of canines. The ad will debut exclusively on all UKTV…
Imagine enhances ITV’s ad management
Media and entertainment technologist Imagine Communications, has confirmed that a new generation of its Landmark Sales solution will improve advertising management for the UK’s largest commercial television network ITV. In…
Comscore joins with ad platforms to better reach Connected TVs
Comscore, a partner for planning, transacting, and evaluating media across platforms, has joined with Adobe, Google and Oracle Data Cloud to introduce privacy-focused connected TV (CTV) audience segments that align…
Discovery, 605 partner to expand TV attribution capabilities
Discovery is partnering with 605, a next- generation television measurement firm, to take full-funnel attribution to census scale . The companies will leverage data aggregated from multiple MVPD and ACR…
Imagine taps AWS to power OTT Monetization Service
Imagine Communications, a provider of open, end-to-end ad tech solutions, has announced that core OTT monetisation functionality from its Targeted Delivery portfolio is now available as OTT Monetization Service, powered…
Tremor Video brings native ads to LG Smart TVs
Tremor Video is bringing its video advertising platform to webOS smart TVs from LG Electronics. Tremor Video provides entertainment advertisers and apps with highly visible placements that are native to…
Globecast ad partnership with AIP
Globecast is continuing to expand its TV Everywhere OTT video platform via the integration of additional server-side dynamic ad insertion (SSDAI) capabilities, partnering with Switzerland-based Ad Insertion Platform (AIP) in…
Rugby World Cup: 30% to use catch-up
A study by GlobalWebIndex, a supplier of audience insights to the global marketing industry, has found that 30 per cent of fans already anticipate they will use ITV Hub to…
Sky AdSmart for C4?
Sky is in talks with Channel 4 over including the terrestrai; broadcaster in its AdSmart platform, according to a report from Campaign Live. Any deal could also include the third…
Vodafone sponsors Porsche Formula E team
Vodafone Group will be the Official Communication Partner of Porsche Motorsport when the automobile manufacturer enters the 2019/2020 ABB FIA Formula E Championship. Vodafone branding will be visible on the…
RTL reviews targeted ads units
RTL Group has announced that the Group’s Executive Committee and Board of Directors have decided a strategic review of its ad-tech businesses. With immediate effect, Mediengruppe RTL Deutschland, as RTL…
YouTube to halt ads targeting kids
YouTube set to end targeted ads on videos that are primarily watched by children, according to reports. The decision comes on the back of a case by the US Federal…