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Study: TV ads drive teens’ junk food craving

Study: TV ads drive teens’ junk food craving

Teenagers who watch more than three hours of commercial TV a day are more likely to eat hundreds of extra junk food snacks, according to a report by charity Cancer…

Dentsu Aegis forecasts improved ad spend for 2018

Dentsu Aegis Network’s latest Ad Spend Forecasts, based on data received from 59 markets, puts global growth at 3.6 per cent in 2018, up from 3.1 per cent in 2017.  Events will play…

Tru Optik launches OptOut.TV

Tru Optik, the audience intelligence and data-management platform, has announced the launch of OptOut.TV, a one-stop solution for consumers to opt out of audience-based targeting across the entire OTT ecosystem,…

SpotX interoperability with AWS

SpotX interoperability with AWS

Video ad serving platform SpotX has announced interoperability with Amazon Web Services (AWS) to power server-side insertion for streaming video advertisements with the AWS Elemental MediaTailor service. The SpotX cloud-based…

UK consumers: “Broadband ads dishonest and misleading”

Research by broadband comparison website Broadband Genie has discovered over two thirds (62 per cent) of the public do not feel broadband advertising is honest; while 30 per cent believe…

Survey: Media buyers demand unified platforms

According to findings from VideoAmp, a specialist in software and data services for optimising ad buys across TV and digital platforms, 60 per cent of media buyers believe that campaigns…

WideOrbit achieves Programmatic TV milestone

Programmatic TV has passed a key milestone on its way to becoming a mainstream method for buying and selling advertising: WideOrbit’s WO Programmatic claims to be the first and only…

Channel 4 launches digital sales house

Channel 4 launches digital sales house

Channel 4 has confirmed the launch of a digital ad sales house that will see it become the first UK broadcaster to offer third party digital content publishers a full…

BrightLine launches DataCast

BrightLine, the specialist in advanced TV, is launching DataCast, a unified OTT data platform that will enable advertisers to target and measure across three screens: mobile, desktop and television. Designed…

FreeWheel, Digital Element offer 2018 predictions

Thomas Bremond, GM of International Advanced Advertising at FreeWheel and Charlie Johnson, VP, UK and Northern Ireland at Digital Element have offered their predictions for the advanced TV sector in…

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