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DAZN seeks brand partner for Global Football Package

DAZN Media, the advertising division of DAZN Group, has launched its biggest-ever football package, offering one brand partner the opportunity to reach more than 400 million football fans in over…

Report claims OTT ad fraud to cost $4bn in 2020

Marketers are expected to lose $4 billion (€3.7bn) in 2020 due to OTT ad fraud, a global economic study by CHEQ has revealed. The ‘military-grade cybersecurity company’ has released a…

FreeWheel appoints Dremeaux

FreeWheel, a Comcast company and provider of video advertising software, has announced the appointment of Virginie Dremeaux as Executive Director, Product and Sales Marketing International to support its expertese in…

Report: Gamers the prize when it comes to mobile ads

Liftoff, a specialist in mobile app marketing and retargeting, has published its second Mobile Ad Creative Index. Effective mobile advertising is now essential, as the platform in 2019 dethroned television…

Coronation Street seeks new headline sponsor

ITV’s Coronation Street is set to conclude an eight-year ad partnership with comparethemarket.com this November. The UK price comparison website is only the third sponsor in the soap opera’s 60-year…

Rakuten launches Rakuten Advertising

Brands, advertisers and agencies can now harness Rakuten’s media properties, consumer insights and performance marketing ecosystem with the launch of Rakuten Advertising. “Advertisers know their customers, but discovering new ones…

BTS launches ad sales module

Broadcast Traffic Systems (BTS) has launched an advertising module that enables integrated linear and digital ad scheduling from one platform. The Digital Ad-Sales module is included it its Enterprise Channel…

Study: Linear TV ad decline continues

Findings from independent marketing and media consultancy Ebiquity suggest that linear TV is set to see around a 21 per cent fall in overall adult commercial impacts for advertisers by…

Research: Movies heighten brand engagement

As Hollywood prepares for this year’s Oscars ceremony, insights from The Trade Desk highlight the power of film to inspire consumer behaviour, creating engagement opportunities for brands that extend well…

Report: Streaming viewing up 65% YoY in Europe

Report: Streaming viewing up 65% YoY in Europe

Conviva, a specialist in global streaming media intelligence, has released its quarterly State of Streaming report for Q4 2019, revealing streaming viewing continues to climb – up 58 per cent…

TVSquared launches cross-platform MTA solution

TVSquared, a global player in TV attribution, has launched an platform to power always-on attribution across all forms of video advertising, proving which media and creative placements are driving sales,…

YouTube ads generate $15bn revenue in 2019

YouTube ads generated $15.15 billion (€13.7bn) in revenue in fiscal 2019, with $4.72 billion in Q4 alone, reported parent company Alphabet. The figure is up from the $11.16 billion revenue…

Study: Rising demand for cross-platform video solutions

Premium digital advertising technology company PubMatic has released findings from a study commissioned with Forrester Consulting around global video ad monetisation trends. In an effort to better understand how publishers’…

JW Player taps Oracle Data Cloud

JW Player, the independent video platform, has announced an integration with Oracle Data Cloud to strengthen JW Player’s video ad targeting solution, ensuring brands have relevant and suitable inventory for…

Report: CTV & mobile boosting premium video ad views

Report: CTV & mobile boosting premium video ad views

FreeWheel, a Comcast company and advertising management solution, has launched its first Video Marketplace Report specifically for Europe, focusing on video advertising in Q3 2019. The paper shows a continued…

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