HbbTV “at the heart of broadcasters’ new platforms”
HbbTV will be a key element of the new hybrid broadcast and OTT platforms currently being prepared by major European public and commercial broadcasters in countries such as Germany, France…
Zenith: 65% of digital ads to be programmatic
Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Advertisers will spend $84 billion (€73.64bn)…
Connected TV botnet attack identified
Digital media measurement software and analytics specialist DoubleVerify (DV) has identified a new bot network specifically targeting Connected TV (CTV) devices. DV uncovered the botnet after the company saw a…
John Lewis voted Mums’ favourite Xmas ad
More than half of UK mums have been left in tears watching the 2018 Xmas ads – as more stores copy the hit ‘John Lewis formula.’ A huge 53 per…
Tremor Video DSP expands TV retargeting with Alphonso
Tremor Video DSP, the programmatic video platform, has announced the expansion of its TV retargeting solutions through a renewed partnership with Alphonso, the TV data company with the industry’s largest…
UK choosing TV over streaming for Xmas entertainment
Over 70 per cent of people expect to be watching over three hours of TV on Christmas Day according to independent research released by consumer intelligence platform, Attest. Findings show…
US digital ad spend hits $49.5bn in H1 18
US digital advertising revenues for the first six months of 2018 soared to $49.5 billion (€43.8bn) – the most advertisers have ever spent on digital media in a first half…
Report: Advertisers to spend $30bn on mobile video ads in 2019
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, has released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth…
Big TV Festival grows for 2019
After the success of the inaugural Big TV Festival – which showcases commercial TV’s cultural influence and power as a business partner for brands – earlier in 2018, UK broadcasters…
Com Hem delivers personalised ads with Edgeware
Edgeware has revealed that Com Hem, Sweden’s largest cable TV operator, has selected its Ad Enabler origin software. The solution will be used to prepare the TV/video content for Internet…