Sinclair launches STIRR AVoD
US television broadcasting company Sinclair Broadcast Group is to launch STIRR, a free, ad-supported streaming service that will include access to some of the most popular national news, sports, entertainment…
SpotX predicts 2019 video advertising trends
SpotX, the global video advertising and monetisation platform, has releasd of a new report titled 2019 Video Advertising Trends. Based on a combination of third-party data as well as what…
Kantar Media: Super Bowl ad spend rockets
While the 2017-2018 season may have been a rocky one for the NFL, the league’s signature event still continues to shine: The average cost of a 30 second ad in…
RTL buys Yospace for €33m
RTL Group has signed an agreement to acquire control of the UK-based video technology company Yospace. The transaction is expected to close February 1st. RTL says the move will give…
Study: TAG Certification cuts Euro ad fraud 94%
The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, has released the first analysis of the effectiveness of ongoing industry…
Nielsen launches enhanced cross-platform measurement
Nielsen has announced the launch of its enhanced cross-platform campaign measurement of advertising inventory, delivering clients deep insights into de-duplicated audiences viewing ads across smartphones, tablets, computers and television. Through…
Survey: Content-driven marketing measuring wrong KPI
A survey from the World Media Group (a strategic alliance of global media brands) into content-led marketing shows that, although marketers are most likely to be using content-driven campaigns for…
Beeswax SaaS for programmatic TV ads
Customisable programmatic buying platform Beeswax now offers marketers and media companies access to the largest connected TV inventory marketplace, integrating partnerships with Tru-Optik, Telaria, and SpotX. While traditional TV audiences…
Innovid receives $30m in funding from Goldman Sachs
Innovid, the video advertising platform, has secured $30 million in pre-IPO funding from Goldman Sachs’ Private Capital Investing group. Innovid will use the additional capital to further its innovation and…
C4 faces ad blackout
Channel 4, the UK PSB, is facing a costly TV advertising blackout from key corporate names in a dispute over the cost of purchasing commercials airtime across its channel portfolio.…
Discovery, SpotX boost for TVE monetisation
Video advertising and monetisation platform SpotX is teaming up with broadcaster Discovery to power programmatic monetisation for TV everywhere (TVE) video during the holiday season. The collaboration has resulted in…
Report: Addressable TV ‘next stage of evolution’
Time spent viewing linear TV around the world may be declining but its reach remains unparalleled, while the spread of smart and connected TVs is set to open up new…
Study: Digital ads top TV in studio mix
Global information services provider Neustar has revealed the findings of a media effectiveness evaluation that analysed advertising channels for 70 US movies, representing a majority of wide-release box office sales.…
IAB Open Measurement SDK for third party verification
The IAB Technology Laboratory’s Open Measurement Software Development Kit (OM SDK) has achieved tremendous support by measurement companies, global ad platforms, and major app publishers. The OM SDK is at…
Sky CEO defends gambling ads on TV
Sky UK CEO Stephen van Rooyen has declared that banning betting ads from live TV sport is not an answer when it comes to curbing out of control gambling. He…