Advanced Television


Channel 4 rolling out new streaming ad formats

Channel 4 has unveiled the results of a UK-first public trial with 15 brands on new streaming ad formats which deliver an 81 per cent boost in long-term brand recall. The trial, with registered Channel 4 streaming users, explored whether different ad formats such as solus takeovers and reduced ad loads can optimise effectiveness. Following […]

December 11, 2023

Report: Retail media increasingly key for digital advertising

Digital media measurement, data and analytics software platform DoubleVerify has released its state of retail media report, The Rise of Retail Media: What to Expect in 2024, surveying over 400 advertisers and agency executives about retail media networks (RMNs) in the UK, US, France and Germany. The report explores the rapidly expanding retail media market, […]

December 7, 2023

Gracenote to power MetaBroadcast Barb measurement

Following the news that Barb had awarded three contracts for its audience measurement service: metadata and interim overnight programme logs to MetaBroadcast and interim overnight commercial spot logs to Clearcast, metadata management specialist MetaBroadcast confirms it to use Gracenote schedule metadata and unique content identifiers to reduce timescales for accurate programme identification, validation, enrichment and […]

December 7, 2023

Target debuts first Proto hologram in TV ad

On December 6th a holiday promotion for retail chain Target, produced in partnership with Jimmy Kimmel Live, used Proto hologram technology on a US television commercial for the first time. In the stunt, sidekick Guillermo beamed via hologram to a Target aisle in a Proto M unit disguised as a toy box, and interacts in […]

December 7, 2023

Report: 74% of UK adults using connected TVs

MiQ, a programmatic media partner for marketers and agencies, has released its latest UK Advanced TV Report which looks at the evolving TV landscape and where the biggest opportunities are behind the screens. Using 1,200 consumer insights, the report dives into TV viewing habits and marketing trends in the UK and why it is crucial […]

December 6, 2023

Research: 61% of marketers optimistic for 2024

Despite concerns about the economy, the majority of marketers (61 per cent) are optimistic and expect business to be better next year than the current year, according to The Voice of the Marketer 2024, a report by WARC. With global marketing investment set to increase 8.2 per cent in 2024 to top $1 trillion for […]

December 6, 2023

PadSquad acquires Source Digital video tech assets

PadSquad, the high-impact advertising experiences specialist, has acquired patent protected interactive advertising technology assets from Source Digital, a player in Activated Moments in video content and metaverse. The technology enables content recognition within video ads and the real-time delivery of interactive instream video ads. The news comes less than a year removed from Star Mountain […]

December 6, 2023

Yahoo launches Yahoo Blueprint AI suite

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo says that Blueprint “enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers”. This […]

December 5, 2023

Sky Media announces initiatives and innovations

At an immersive industry Upfronts on November 30th, Sky Media, the advertising arm of Sky, revealed a number of advertising initiatives and innovations to a senior agency audience. Hosted at the ‘Frameless’ interactive gallery in Marble Arch, Sky Media Managing Director Brett Aumuller and his team shared their advertising vision and plans for 2024. Amongst […]

December 4, 2023

Case studies: Value in skippable YouTube ads

While many advertisers and media buyers flock towards up and coming platforms/channels, the truth is that, when executed correctly, skippable YouTube ads continue to drive serious business outcomes. Below are some insights to three brand use cases that have demonstrated success with skippable ads in conjunction with Precise TV’s creative formula and proprietary contextual targeting […]

December 1, 2023