Bharti Airtel Limited has announced the launch of Airtel digital TV, its Direct To Home (DTH) Satellite TV service. The service will be available to customers through 21,000 retail points including Airtel Relationship Centres in 62 cities across the country.
Manoj Kohli, CEO, said, "Today we are starting a new chapter in our journey, one that adds a new dimension to our existing product portfolio and is a major step towards transforming Airtel from just a telecom brand to a lifestyle enabler. The launch of Airtel digital TV is the culmination of our three screens strategy, which is to be present across mobile phone, computer and TV screens."
Atul Bindal, President – Telemedia Services, Bharti Airtel, added, "We believe that the Indian DTH segment offers immense growth potential going forward. Given our deep understanding of Indian customer, we believe that Airtel has created an excellent product offering. With added benefits of AirtelÂ¹s strong brand equity and wide distribution network, we are well placed to emerge as a leading player in this segment."
Airtel digital TV uses the latest MPEG4 standard with DVB S2 technology, which also enables delivery of more complex interactive content and is High Definition ready. Also, Airtel digital TV uses 20% larger dish antenna that offers better performance during rain.