UK online radio strong growth

Radio listening via the Internet is growing in the UK, with almost one third of the adult population claiming to have listened via the internet in October, according to research. Commissioned by the industry’s audience research body Rajar, the Ipsos Mori survey conducted in October this year found that 31.7 per cent of the UK’s adult population – or 16.1 million people – claimed to have listened to the radio via the internet.

The survey also found that 7.2 million said they had downloaded a podcast during October. This means that the number of people in the UK who have engaged in internet listening was up by 1.6 million people on the previous survey, conducted in May this year, which showed that an estimated 14.5 million claimed to have listened online.

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