Channel 4 has signed a landmark deal with YouTube to make its TV shows available to users. The deal, which has been under negotiation for the last six months, will see Channel 4 make its existing 4oD online video catch-up service available via YouTube shortly after shows have aired on TV.
YouTube users can watch the shows free of charge, with Channel 4 to sell the advertising around the content. The broadcaster will also make available 3,000 hours of archive programming.
The deal has been struck for an initial period of three years with Channel 4 and YouTube sharing ad revenues “on an agreed formula”. Channel 4 said that the agreement will also see it sell ads around some non-Channel 4 content on YouTube for the first time.