Advanced Television


Research: Modern viewers app-agnostic

In the latest edition of its ‘Behind the Screens’ insights series, Samsung Ads reveals how the increased ease of discoverability and app ‘surfing’ are driving new Smart TV behaviours, signalling the end of a decade long ad-free TV streaming experience. During the first half of this year, there were more than 7.1 billion app opens […]

November 29, 2023

Europe’s commercial media set out EMFA priorities

Ahead of trilogue negotiations on the European Media Freedom Act (EMFA), a grouping of media sector trade bodies have written to EU Ambassadors underlining the sector’s priorities of the EMFA: the full and explicit inclusion of very large online platforms and search engines in the scope of Article 21 and 22 on market concentrations affecting […]

November 21, 2023By Colin Mann

Samsung TV Plus boosts viewership; updates product

Samsung Electronics America has unveiled a slew of new titles, channels and product features coming to Samsung TV Plus, the TV manufacturer’s FAST/AVoD service reaching 24 countries and 535 million devices globally across TV and mobile. Launched in 2015 as one of the first FAST services, Samsung TV Plus has surpassed more than 300 channels […]

November 16, 2023

Yospace, Capella live event collaboration

Yospace, a specialist in server-side ad insertion (SSAI), and Capella Systems have collaborated on a new live orchestration implementation that creates operational efficiencies and increased advertising revenues during one-off live OTT events. Built upon Yospace’s Orchestrator module, Capella’s cloud-hosted encoder, Cambria Stream, ingests live signals then encodes the video and inserts SCTE-35 ad markers into […]

November 13, 2023

Report: 41% US homes watching AVoD/FAST

Parks Associates research shows a dramatic increase in the use of ad-based video services, as the number of US internet households that recently used an AVoD/FAST video streaming service increased from 31 per cent in Q1 2023 to 41 per cent in Q3 2023. The research firm’s Video Service Consumer Insights Dashboard highlights the key […]

November 10, 2023

New Astro FAST channels on sooka, NJOI

All sooka and NJOI customers in Malaysia can now access five new FAST channels at no additional cost. This addition compliments the existing ten FAST channels available for sooka customers, expanding customers’ choices to include more dramas, comedies, travel shows and Astro’s very own content such as Super Spontan All Stars, Suri Hati Mr Pilot, […]

November 8, 2023

ACE shuts down Georgian pirate sites

Anti-piracy coalition the Alliance for Creativity and Entertainment (ACE) has worked closely with the country of Georgia’s Ministry of Finance to shut down two of the nation’s largest illegal streaming sites, and Over the past two years, has amassed 140 million visits. During the same period, has attracted nearly 64 million […]

November 2, 2023By Colin Mann

Study: Ad effectiveness age-dependent

Email (42 per cent), followed by ads on live TV (32 per cent), streamed shows (29 per cent), direct mail (28 per cent), YouTube, and websites in general are considered the most effective advertising tactics among consumers overall, according to the State of Media, Entertainment, and Tech: Consumer Engagement 2023 study from Horowitz Research. The […]

November 1, 2023

Amagi recognised as a leader in IDC MarketScape 2023

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, has announced that it has been named a Leader in the IDC MarketScape: Worldwide Media and Entertainment 2023 Vendor Assessment report. Amagi says it believes the IDC MarketScape positioning is a testament to its unwavering commitment to innovation, excellence, and customer-centric cloud […]

October 31, 2023

Research: $366 PA ad-tier switch savings

Analyst firm Parks Associates has revealed research showing the average US streaming household, which subscribes to 5.6 streaming services, could save $366 (€346) per year on average by switching from premium subscription tiers to ad-based tiers. The top services, including Netflix, Prime Video, Hulu, Disney+, Max, Paramount+, Peacock, and Discovery+, offer or plan to offer […]

October 27, 2023