First beta release of MHEG interaction channel on Freesat

IMPALA, the International MHEG Promotion Alliance, has welcomed the news of the beta release of the world's first deployment of hybrid broadcast broadband MHEG Interaction Channel (MHEG-IC) by UK free-to-air satellite platform Freesat.

Freesat, which is owned by the BBC and ITV, will allow access to the highly successful BBC iPlayer catch-up TV service via the IP connection, supplementing its existing broadcast content.

The principles behind the MHEG-IC are to provide a seamless viewer experience of broadcast-delivered content augmented with content delivered over IP as an extension of the channel or network. The MHEG-IC gives access to streamed on-demand video content in addition to traditional text and graphics as well as the ability to support secure transactions.

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