GlobeCast makes B4U fully tapeless

GlobeCast has completed a deal with leading Bollywood television network B4U to provide playout and media management services for eight of its worldwide channels. The five-year deal also includes the initial ingest and archive of 22,500 hours of content as well as the implementation of a fully tapeless workflow.

GlobeCast's solution will allow B4U to ingest and deliver content made in India to a library in GlobeCast's central London facility. From here, the broadcaster can remotely access and edit the content from its own facility for playout to the UK, USA, India, Malaysia and the Middle East – all without the use of tapes and its associated cost and timing.

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