YouTube said that was lifting the 15-minute limit on uploaded videos, beginning with a subset of users. The change comes as YouTube tries to get people to watch its videos on bigger screens via Google TV.
Despite concerns it could also mean more opportunities for people to upload longer copyrighted material, YouTube says it is changing its limit now because it has copyright violations under control.
For three years, YouTube has used a system called Content ID to recognize copyrighted material and give the copyright owners the right to block it, track it or make money from ads shown alongside it.
The new feature will be available only to a subset of users who have never violated copyright rules and who have followed YouTube’s community guidelines.