Global TV bounces back

The global TV industry made a recovery in 2010, with revenues growing by 7.1 per cent to €289.2 billion after the stagnation of 2009, according to research group IDATE. According to its 21st World TV Markets report, the TV industry’s revenues grew by only 0.6 per cent in 2009 before rebounding last year.

The US remains the global TV market leader, with revenues of €103 billion last year, up 4.5 per cent after a decline of 0.7 per cent in 2009, but the North American region’s share of the global market fell from 38 per cent in 2009 to 37 per cent in 2010.

The European industry turned in revenues of €84.4 billion in 2010, up 6.6 per cent on 2009. The UK, Germany and France together represent 56 per cent of the region’s revenues. Europe’s overall share of the global market stands at 29 per cent.

The Asia Pacific region saw growth of 9.1 per cent in 2010, with a 22.3 per cent share of the global market. China and India were growth leaders, recording increases of 12.2 per cent and 13.3 per cent respectively in 2010. Finally, Latin America saw growth of 12.8 per cent, taking its market share to 7.8 per cent, while Africa and the Middle East saw growth of 16.9 per cent, taking the region’s share to 3.6 per cent.

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