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Markets

Forecast: Global SVoD revenues over $321bn in 2030

MIDiA Research, a market research and insight firm, has released its latest report, MIDiA Research video subscription forecasts 2023-2030. The report predicts that the global SVoD market will reach $321.9 billion (€296.3bn) in 2030, with growth driven primarily by an influx of Asia-Pacific subscribers. According to the report, the global SVoD market was valued at […]

January 25, 2023

Forecast: FAST channel revenues at $12bn in 2027

Free ad-supported streaming TV (FAST) channel revenue grew almost 20 times between 2019 and 2022, and is set to triple between 2022 and 2027 to reach $12 billion (€11.9bn) according to research from analyst firm Omdia. FAST channels are increasing rapidly with more than 1,500 channels already available in the US, according to Omdia. “The […]

January 25, 2023By Colin Mann

Report: European AV players growing faster than market

The European Audiovisual Observatory, part of the Council of Europe in Strasbourg, has published its annual report on key AV players in Europe. The report, Top players in the European audiovisual industry – ownership and concentration, aims to shed light on the structure of the AV industry in Europe in terms of revenues as well […]

January 25, 2023

Research: Broadcast radio still attracts US drivers

According to findings from Hub Entertainment Research, while digital options are increasingly important, ‘traditional’ media such as broadcast radio still play important roles for those on-the-go. The study, Media on the Move 2022, details what media devices Americans use while on the move: in their cars, on mass transit, or in the air. Key highlights […]

January 24, 2023

Forecast: MENA to add 2m pay-TV subs by 2028

The number of pay-TV subscribers in 20 MENA countries will increase from 17.32 million in 2022 to 19.20 million in 2028, according to the Middle East and North Africa Pay TV Forecasts report from analyst firm Digital TV Research. Legitimate pay-TV penetration will remain at only 19 per cent. IPTV subscribers overtook pay satellite TV […]

January 23, 2023

Study: US kids content ad spend up 50%

According to a study by advertising intelligence and sales enablement platform MediaRadar, US ad investments in children’s content and programming have increased by nearly 50 per cent in 2022. MediaRadar’s data sample revealed that ad spend promoting children’s products and services – including toys and games, entertainment, personal care, and more – have grown to […]

January 20, 2023

Research: Netflix US ad tier drives sign-ups

Netflix recorded its highest daily subscription sign-up rate in the US since the start of the pandemic in April 2020 with the launch of its ad-supported plan on November 3rd, according to a report by Ampere Analysis. Specifically, the release of the ad tier led to a 58 per cent increase in the streamer’s average […]

January 20, 2023By Colin Mann

US local TV measurement study launched

TV industry bodies the Coalition for Innovative Media Measurement (CIMM), the 4A’s and the TVB are launching a joint study focused on developing an action plan for supporting the evolution of local TV measurement in the US market. The initiative will involve an extensive programme of research, consultation, and engagement with the industry, helping to […]

January 20, 2023

Study: YouTube dominates kids’ attention

Findings from the Precise Advertiser Report: Kids report from research agency Giraffe Insights indicate that YouTube dominates most categories in terms of viewership and performance, with nine in 10 kids surveyed saying they consume YouTube content. Furthermore, 84 per cent of kids say YouTube is the main way they consume video content, with 40 per […]

January 19, 2023

Report: US streaming returns to growth

Kantar’s Entertainment on Demand study reports that from September to December 2022, the number of US households with video streaming rose 2.5 million, reaching a total of 115.6 million households. Household penetration of video streaming is now 89 per cent. SVoD contracted for the second consecutive quarter, but like in Q3, categorical declines are driven […]

January 19, 2023