For most US households (88 per cent), having at least one SVoD service is commonplace; the average household pays for four subscriptions. Nevertheless, some consumers turn to other methods, such as using someone else’s SVoD password or watching pirated TV shows and movies, to access media and entertainment content. These tactics – though a violation […]
CreatorIQ, the enterprise influencer marketing platform, has released its fifth annual State of Creator Marketing Report. The fifth annual study underscores the rapid growth of creator marketing investment and maturity, with industry leaders allocating 57 per cent of their marketing budgets to creator marketing and spending 299 per cent more on creator marketing than organisations […]
The telco industry is leading the way in generative AI (GenAI) adoption, according to a study of global senior key decision makers including in the UK & Ireland. The study, conducted earlier this year by Coleman Parkes Research and commissioned by SAS, surveyed 1,600 GenAI strategy and data analytics decision-makers globally to pulse check major areas […]
The digital advertising industry’s collaborative anti-fraud efforts have reduced losses due to Invalid Traffic (IVT), saving advertisers an estimated $10.8 billion (€9.8bn) in US display and video ad channels in 2023 – a 92 per cent reduction over the losses that would have occurred without those industry standards in place. Conducted by TAG in partnership […]
A report from GSMA Intelligence launched ahead of MWC Las Vegas – The opportunity for operators in B2B technology services – sizing prospects for growth in financial services, manufacturing, automotive and aviation – highlights an addressable market of more than $400 billion (€363.8bn) for telcos looking to grow revenues in the enterprise space. This equates […]
JustWatch, the streaming guide, has released updates on the UK market share of all major streaming platforms across 60 different countries. The results reflect data collected in Q3 2024. Netflix continues to secure the streaming crown, securing 27 per cent of the streaming market in the UK. Prime Video is in second place with shares […]
Mobile operators around the world would like to merge four mobile networks in their respective nations into three. This would improve the business case for investment by eliminating duplicative administration, improving spectrum synergies, and upgrading customers to better networks. Strand Consult has studied mobile industry consolidation since 2000 with the case of South Korea merging […]
Novaspace, a space consulting and market intelligence firm, has released its 12th annual report New Prospects for In-Flight Connectivity which reveals continued growth in the market. It highlights key global trends, including an increase in connected aircraft, the rise of NGSO-based satellite services and the growing impact of mergers and collaborations between service providers. The […]
More than a third (34 per cent) of subscribers in East Asia now sign up to services exclusively via third-party bundles and offers — a growing trend of bundling that is already significantly higher than in the US (20 per cent), Latin America (21 per cent) or even Europe (30 per cent). In Japan, nearly […]
Amid cuts to its US Scripted productions, Netflix is increasingly looking to the APAC region for new content ideas. In the first eight months of 2024, 33 per cent of all new first-run Scripted TV series ordered by Netflix stemmed from its APAC markets, ahead of Western Europe (WE) which captured 29 per cent of […]