Nielsen, the specialist in audience measurement, data and analytics, has released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond. The report, which surveyed nearly 2,000 global marketers, found that marketers continue to view social media, search, online/mobile video, and online/mobile display as the most effective […]
Findings from marketing data and analytics company Kantar’s latest Entertainment on Demand (EoD) data and analysis on the UK’s streaming market suggest that Prime Video’s introduction of ads was met with significant resistance, leading to a notable subscriber exodus and dissatisfaction – although Prime Video has been quick to refute the data. Meanwhile, AppleTV+ and […]
The latest Advertising Association/WARC Expenditure Report shows that the UK’s ad market recorded a 6.1 per cent increase in investment to a total of £36.6 billion in 2023; the 13th annual expansion recorded in the last 14 years. The data also shows that online formats now account for over three-quarters of all UK ad spend […]
The total telecom and pay-TV services revenue in Japan is expected to increase at a compound annual growth rate (CAGR) of 2.1 per cent from $97.6 billion in 2023 to $108.3 billion in 2028, primarily supported by the mobile data and fixed broadband service segments, according to GlobalData, the data and analytics company. GlobalData’s Japan […]
Significant and ongoing transformations in the High Throughput Satellites (HTS) market are confirmed in the 7th edition of the High Throughput Satellites report from space consulting and market intelligence firm Novaspace. The report underscores the pivotal role of Non-Geostationary Orbit (NGSO) constellations in reshaping the satellite connectivity industry, with the latter to emerge as the […]
Advertisers are seeking out digital ad formats that capitalise on the engagement offered by the array of entertainment online, according to IAB’s Digital Adspend report for 2023, conducted with PwC. Spend on podcast ads grew by 23 per cent year-on-year, while connected TV (CTV) was up 21 per cent and social video continued to perform […]
Eight in 10 UK homes (80 per cent) are now able to get gigabit-capable broadband, up from 73 per cent the same time last year, according to new data published by comms regulator Ofcom. The figures from Ofcom’s Connected Nations spring update also show that, as of January 2024, 62 per cent of households can […]
A comprehensive study of advertising effectiveness has proven that advertising is a profitable driver of business growth and that all forms of advertising pay back, especially when their sustained effects are measured. The study – Profit Ability 2: the new business case for advertising – was commissioned by Thinkbox from Ebiquity, EssenceMediacom, Gain Theory, Mindshare, […]
The Danish streaming market showcases stability during the first quarter of 2024, reports Mediavision. Household penetration of direct-to-consumer services remains at roughly 65 per cent, which equals approximately 1.7 million households. Stacking (number of paid streaming subscriptions per household) in Denmark is stable at just shy of three subscriptions per household. In total, Danish households […]
Research from Omdia reveals 19.3 million handheld gaming devices were sold globally in 2023. The Games Handhelds Database forecast, which spans the full breadth of dedicated handheld gaming hardware, estimates this will grow to 29.3 million units by 2028. Handheld gaming experienced a resurgence led by the Nintendo Switch, following its displacement by mobile gaming […]