For several years, the SVoD market in Sub-Saharan Africa has been growing steadily, reports Dataxis. Between 2018 and 2021, the number of streaming subscribers almost doubled to reach just over 5 million. This growth is not likely to stop as the market is expected to reach more than 15 million subscribers by 2026, a threefold […]
The world of digital video advertising is evolving at a rapid pace, and the latest findings from in creative logistics specialist Extreme Reach (ER) show a distinct shift in how advertisers reached consumers during the first quarter of 2022, portending a potential year of transition across the market and return to pre-pandemic levels across the […]
There were a total 14.5 million active fibre access lines in France at the end of 2021, which represents a year-on-year increase of 4.1 million, according to telecoms watchdog Arcep’s 2021 annual Observatory. For the first time, there were more active fibre-based broadband and superfast broadband lines than copper network DSL-based ones (14.4 million. Among […]
A study commissioned by The Advertising Coalition and conducted by IHS Markit has found that advertising generated $7.1 trillion (€6.6tn) in sales activity and supported 28.5 million US jobs last year. The study found that the total impact of advertising and its multiplier effects represented 18.5 per cent of US gross domestic product (GDP) and […]
The inaugural Battle Royale study from Hub Entertainment Research shows that the average household consumes entertainment – video, music, gaming, podcasts – from almost 13 different sources. But only half of those sources are considered must-haves. According to Hub, Covid and the launch of new streaming platforms have kicked the streaming revolution into high gear. […]
The 66th Eurovision Song Contest (ESC) from Turin, Italy reached 161 million people over the three live shows in 34 measured markets. The reach of the Contest in those territories was up 7 million year on year. The viewing share for the Grand Final on Saturday May 14th was up three percentage points on 2021 […]
Reporting on the most up-to-date pay-TV and OTT research at the Connected TV World Summit in London, Omdia Senior Director Maria Rua Aguete told delegates that the number of people paying for video services in the UK had “increased 11 per cent over the last year and quarter on quarter since April 2021.” According to […]
A report, The impact of Covid-19 on sports broadcasting technology investments, from media processing and delivery technology specialist Appear, finds that in 2022, 73 per cent of sports broadcasters stated that they expect their investment budget to increase compared to 2021, while none expect their budgets to decrease. Following healthy levels of investment in 2019, […]
Data solutions expert, Sagacity, has revealed that >20 per cent of newly acquired telecom customers have a forecasted negative lifetime value and drain around 40 per cent of company profits every year. While the remaining > 80 per cent of new customers turn a profit, Sagacity emphasises their value still varies widely, with the top […]
Spain’s largest telcos, Telefónica, Vodafone and Orange, have lost 341,000 pay TV customers in a year, according to Q4 2021 data. Telefónica saw the biggest losses, shedding 218,000 pay-TV customers. In the first quarter of 2022, it has deepened its losses losing another 70,000 customers to stand at 3.64 million subscribers. Its pay-TV platform Movistar […]