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Roku insights boost for OTT advertising

Roku insights boost for OTT advertising

Streaming platform and device specialist Roku has unveiled further advancements in over-the-top (OTT) advertising measurement by introducing Ad Insights. The new offering allows marketers to measure campaign reach and effectiveness…

Deloitte: Young adult TV viewing in decline

According to the seventeenth edition of TMT Predictions 2018 from business advisory firm Deloitte, traditional TV viewing by 18-24 year-olds in the UK will decline by 10 per cent to…

MPAA: ‘Content industry key economy driver’

MPAA: ‘Content industry key economy driver’

The American film and television industry continues to be a key driver of the US economy, adding high quality domestic jobs and paying out $49 billion (€40bn) to local businesses…

Gartner: Global IT spending $3.7 trillion in 2018

Worldwide IT spending is projected to total $3.7 trillion (€3 trillion) in 2018, an increase of 4.5 per cent from 2017, according to the latest forecast by Gartner. “Global IT…

Study: MENA online video revenues growing 22% Y-O-Y

Digital consumption in the Middle East and North Africa region is growing at one of the fastest paces in the world, driven by a large population, fast-improving mobile connectivity and…

Italy: 16.4m fixed broadband lines

The number of fixed broadband lines in Italy reached 16.4 million units in the first nine months of 2017, increasing by 950,000 units on an annual basis. The data, published…

Games software/hardware $165bn+ in 2018

Games software/hardware $165bn+ in 2018

Video games software/hardware combined could be in the $165 billion (€135bn) to $170 billion range this year (if mobile outperforms again), and reach between $230 billion and $235 billion by…

MENA pay-TV revenues to reach $3.62bn

MENA pay-TV revenues to reach $3.62bn

Pay-TV revenues for the 20 countries covered in the eighth edition of the Middle East and North Africa Pay TV Forecasts report from Digital TV Research will reach $3.62 billion…

Dentsu Aegis forecasts improved ad spend for 2018

Dentsu Aegis Network’s latest Ad Spend Forecasts, based on data received from 59 markets, puts global growth at 3.6 per cent in 2018, up from 3.1 per cent in 2017.  Events will play…

Poll: Understanding net neutrality means support

A GfK study is shedding light on one of the most talked-about subjects at this week’s CES conference in Las Vegas – net neutrality. Controversy continues to swirl over the…

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