Connected Sharp TVs powered by Onyx reach Italian consumers

Sharp’s connected High Definition TVs, incorporating Oregan’s Onyx browser are now available for purchase to Italian consumers via local retailers. The Internet connectivity technology developed by British-based Oregan Networks, works as the Over The Top (OTT) media delivery engine powering the Internet (AQUOS NET) functionality inside the TV.

The new Sharp LC32-LE225 model enables users to browse popular Internet video and social networking sites without using a PC, or alternatively, source personal media content from other devices that have storage capabilities, using Digital Living Network Alliance (DLNA) protocols for interoperability over wired or wireless networks.

The local language, branding and selection of services available through the Onyx media browser, have been adjusted for the Italian market. Fresh content and apps can also be delivered on a regular basis via Oregan’s remote upgrade and an Apps Store facility.

Oregan’s browser-based approach to OTT services delivery, used in Sharp’s product, is growing in popularity with leading commercial and public content service providers, such as Amazon Lovefilm, BBC and Blinkbox which are now available via Internet directly on TVs in the UK. Popularity in the approach is seen as largely due to its effectiveness in cross-platform asset management and ease of deployment.

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