Advanced Television

Connected TV

Report: Global streaming consumption up 10% YoY

Global streaming consumption grew 10 per cent globally, including continued growth in mature markets such as North America (5 per cent) and Europe (9 per cent), during Q1 2022 as compared to Q1 2021, according to the latest State of Streaming report from Conviva, the analytics platform for streaming media. “Despite recent news of Netflix’s […]

May 20, 2022

Nielsen deduplicates smart TV, streamer audiences

Nielsen has expanded deduplication of connected TV (CTV) audiences to include new Smart TV original equipment manufacturer (OEM) inventory, enabling media buyers and sellers to obtain accurate, person-level viewership inclusive of co-viewing across Samsung and VIZIO devices, in addition to Roku, Hulu and other streaming platforms in the US. Nielsen says media buyers can now […]

May 20, 2022

Report: CTV success leads to fraud schemes spike

Findings from digital media measurement, data and analytics software platform DoubleVerify (DV) suggest there has been a record spike in fraud schemes. DV’s 2022 Global Insights Report, analyses media quality and performance trends from more than one trillion impressions delivered across over 2,100 brands in 80 markets. “The good news is that verification is working,” […]

May 16, 2022

Study: CTV leads for Europe’s ad attention

Eighty per cent of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and linear TV, according to the findings of study from advertiser and publisher video solutions provider ShowHeroes Group. The research used state-of-the-art Tobii eye-tracking glasses, along with eSense electrodermal response sensors, to […]

May 13, 2022

Report: Connected TV video impressions surpass mobile

Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV, has published findings from its 10th annual Global Benchmarks Report examining critical trends, advancements, and benchmarks in the video advertising industry. The report revealed that in 2021, CTV surpassed mobile as the channel with the greatest share of global video impressions, with […]

May 11, 2022

Research: Substantial waste poured into linear TV ads

Samba TV, a provider of omniscreen data and analytics, has released its State of Viewership Report for Q1 2022, showing a complex viewership landscape in the US marked by a saturated linear TV ad market, increased cord-shaving, and a high likelihood for streaming subscriber churn. “With $68 billion (€64.5bn) poured into linear advertising every year, […]

May 11, 2022

Survey: Brits value video quality

Findings from the annual State of the Nation national TV trends survey from the Digital TV Group (DTG), the centre for UK digital TV, suggest that quality matters for an increasingly discerning consumer when it comes to resolution, audio quality and content. Consumers now expect all SVoDs and BVoDs to be available across all devices […]

May 10, 2022By Colin Mann

M7 Group integrates TV platforms into smart TVs

M7 Group has announce it will integrate its TV platforms into smart TV sets from a number of manufacturers, enabling direct access by viewers with the user interface appearing in the platforms’ branded design. The solution is based on the integration of the M7 channel mechanism FST (Fast Scan Tables), full compliance with the M7 […]

May 10, 2022

Roku unveils shoppable ad experiences

Streaming platform and device specialist Roku has hosted its first in-person IAB NewFront at the Chelsea Factory in New York, revealing new advertising solutions designed to create a better TV advertising experience for marketers in the streaming decade. For the first time ever in Q1 2022, TV streaming devices surpassed legacy pay-TV in weekly reach […]

May 4, 2022

VIZIO Ads unveils VIZIO Analytics

VIZIO Ads has announced VIZIO Analytics, an expanded suite of proprietary solutions and platform integrations with buyer support that it says helps advertisers plan, target, measure, and optimise multi-platform campaigns to engage with consumers in more relevant ways. VIZIO Analytics offers custom analytics services and innovative technologies to help brands work backwards from their desired […]

May 3, 2022