Advanced Television

Connected TV

Study: US homes consume 43.5hrs of video per week

A study from research firm Parks Associates, The Viewer Journey: Navigating Streaming Options, reveals US Internet households now consume 43.5 hours of video per week on average across all viewing devices, an increase of more than six hours from 37.2 hours in 2020. Additionally, 61 per cent of households watch paid streaming services on a […]

April 16, 2024

Yahoo brings Identity Solutions to CTV

Yahoo Advertising has announced that Yahoo Identity Solutions will launch within connected TV (CTV) environments including Paramount, Tubi, NBCUniversal and FreeWheel. With Yahoo Identity Solutions services including Yahoo ConnectID and Next-Gen Solutions, Yahoo DSP advertisers can continue to target and measure the performance of their campaigns across CTV environments in the identity-constrained world, for both […]

April 16, 2024

Brightcove smart TV SDKs for Roku, Samsung, LG

Brightcove, the streaming technology company, has announced the launch of its new player platforms for Roku, Samsung and LG Smart TVs.  The launch of the new Software Development Kits (SDKs) has unlocked advanced features within Brightcove’s player framework, including content protection, monetisation and analytics reporting capabilities. “Brightcove is committed to helping media companies deliver engaging […]

April 15, 2024

Spain: Connected TV ad revenues up 120%

TV ad revenues remained largely flat in 2023 in Spain with a slight increase of 0.3 per cent to €1.73 billion, according to Infoadex – but Connected TV made huge gains. FTA nationwide TV took the majority of revenues with €1.48 billion, down 2.6 per cent from €1.51 billion in 2022. Pay-TV channels saw ad […]

April 12, 2024From David Del Valle in Madrid

Research: US Smart TV ownership rising

The holiday season was good for many of America’s living rooms, with Smart TV ownership increasing in Q1 2024 to nearly eight in 10 households as consumers replace old TVs and embrace streaming video. Hub Entertainment Research’s annual Connected Home study reveals how consumers are still investing in home entertainment technology that improves their home […]

April 11, 2024

RTL AdAlliance adds Wurl FAST channels

RTL AdAlliance, the international media sales house of RTL, and Wurl, a provider of data-driven solutions for CTV, have partnered to accelerate advertising sales on the European CTV inventory of Wurl. RTL AdAlliance enables advertisers to gain simple access to the over 1,300 FAST channels, delivered to audiences in Germany, France, the UK, Italy, Austria, […]

April 10, 2024

Roku rolling out Backdrops, Smart Picture and more

Roku is adding more ways to personalise and elevate the viewing experience. Over the next few months, Roku has announced it will introduce Backdrops, Roku Smart Picture, and updates across browse, discovery, and the mobile app across all US devices. “We want our platform to be relevant to how you watch TV, whether you purchased […]

April 10, 2024

Innovid launches Harmony initiative

Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising across connected TV (CTV), linear, and digital has launched the Harmony initiative, aimed at optimising the CTV advertising ecosystem. Harmony Direct, the first in a wave of product innovations released as part of the initiative, is designed to streamline the supply […]

April 9, 2024

FreeWheel partners with Lotame

FreeWheel, the technology platform for the television advertising industry, has announced a partnership with Lotame, the technology company that makes data easier to use for digital marketers, to expand audience data across its product suite in EMEA. Using audience data from the Lotame Data Marketplace, FreeWheel says it will be able to enhance addressable audiences […]

April 8, 2024

Vevo, KERV CTV shoppable ad experiences

Music video network Vevo is partnering with AI-powered video analysis, performance and monetisation specialist KERV Interactive to bring new ad formats to Vevo’s global CTV portfolio. This partnership will include the Vevo TV app and 20 linear FAST (Free Ad-Supported Streaming TV) channels, spanning over 35 distribution partners worldwide. Advertisers on Vevo will now have […]

April 8, 2024