Research: 25% US homes use AVoD services
Research from Parks Associates finds over one-quarter of US broadband households are interested in innovative offerings accessed via television, such as offline viewing, video gaming, food delivery, ride sharing, and…
Survey: Most advertisers used advanced TV solutions in 2019
FreeWheel, a Comcast company, has revealed that according to a survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their…
Study: Connected TV extends ad reach
As consumers increasingly demand more focused and relevant advertising, a study reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad experiences.…
Survey: SVoD fatigue among US consumers
The majority of Americans (59 per cent) are not willing to pay more than $20 a month for streaming TV services, according to a survey of more than 2,600 US…
Hisense revamps Vidaa Smart TV platform
At CES, Hisense announced the global launch of its completely revamped and updated Smart TV platform Vidaa. In 6 years since its debut in 2014, the open Smart TV operating…
Apple TV on LG TVs
LG has revealed at CES that its new lineup of OLED TVs will include an Apple TV app, letting users access the Apple TV+ streaming service, Apple TV channels, and…
Study: US watching record full-length TV content
Horowitz’s State of Viewing and Streaming 2019 study found that US consumers today are watching more full-length TV content than ever before—an average of 6.2 hours a day—much of that…
Tubi AVoD on Hisense TVs
Tubi, the ad-supported video on demand (AVoD) service, has entered into a deal with Vidaa International, a subsidiary of Hisense, the third-largest television manufacturer in the world, to offer its…
Roku TV grows with 15 new licensee brands
Roku has announced 15 TV brands will launch Roku TV models in the UK, US, Canada and Mexico in 2020, that it says will “provide consumers with a premium smart…
Konnect Digital partners with Rajshri Entertainment
Konnect Digital, a specialist in media-tech solutions, has signed a deal to promote and distribute content from one of India’s leading entertainment studios, the Rajshri Entertainment. The deal further extends…
XUMO expands Smart TV distribution
Amid reports that it is an acquisition target for Comcast, AVoD service XUMO is adding Sony and Panasonic to its existing distribution network with LG. This expansion guarantees significant global…
Verizon Media head: ‘2020 streaming’s biggest year yet’
Content will achieve unprecedented global reach, empowering content creators to push boundaries and think beyond historical geographical and technical barriers, according to Ralf Jacob, President of Verizon Media. Jacob has…
Video watermarking boost for Dynamic Ad Insertion
Standards-based watermarking solutions provider Verance has confirmed the availability of video watermark technology as part of its Aspect platform. The Aspect video watermark provides a high-performance, commercial implementation of the…
Gracenote global on-demand OTT guide
In a move designed to help global and regional streaming services create next generation user experiences and bridge OTT and broadcast content for seamless viewing, Gracenote, a Nielsen company, is…
BritBox confirms Smart TV, Chromecast availability
BritBox, the SVoD service created by the BBC and ITV, has confirmed that the service is now available on Panasonic’s premium range of televisions, on Smart TVs manufactured by Vestel,…