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Western Digital enters wireless home market

Western Digital, a specialist in leader in external storage solutions and maker of the popular WD TV media player family, has unveiled its first line of wireless home networking products, designed specifically to accelerate movies, video and gaming, delivering a premium HD entertainment experience. With the My Net family of home networking products, WD debuts its FasTrack technology that instantly detects entertainment traffic on the network and fast-forwards it to gaming consoles, media players, smart TVs, tablets, smartphones, computers and other Wi-Fi connected devices.

“With so many people within the home simultaneously watching movies, playing games and browsing the Web via their iPad, iPhone, Xbox and other devices, the network demands placed on today’s connected home has grown exponentially,” states Jim Welsh, executive vice president for WD’s branded products and consumer electronics groups. “Our successes in creating Connected Home solutions with our WD TV media players and personal cloud products have given us valuable insights into the network-overload problems of  home wireless users, and entering the wireless home networking market offers WD an exciting opportunity to strengthen our Connected Home offerings that are aimed at enhancing the home entertainment experience for consumers.”

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