Chris Shaw, executive vice president of sales and marketing for Cobalt Digital, manufacturer of award-winning 3G/HD/SD-SDI conversion gear for broadcast environments, has announced the appointment of Gencom Technology as Master Distributor for the Southeast Asia region.
“As our customer base expands in Souteast Asia, we recogniwe the need for a strong, local presence,” states Shaw. “We are delighted to partner with Gencom whose professional strength and expertise will provide end-users and dealers with outstanding regional sales and service support.”
Gencom Technology is a New Zealand based engineering firm specializing in providing the latest technologies and complex media workflows to the broadcast, multimedia and telecommunications sectors. Founded in 1969, the Company enjoys a leadership position as an independent supplier and systems integrator with offices and factories in New Zealand, Australia, Singapore, and South Africa.
Ray Sanders, CEO of Gencom comments, “Gencom’s long standing relationships with the world’s premier equipment manufacturers allow us to provide the best technologies available in the industry. For some time we’ve been aware of Cobalt Digital and their first-class quality products. We welcome the opportunity to work together to elevate Cobalt’s presence in the region and provide local support.”
Adds Shaw,“ Gencom are one of the first Master Distributors to be added to the Cobalt team. We value their participation as we continue our global expansion into international markets”
Gencom and Cobalt Digital have already worked together on a variety of projects in recent years.