blinkx, the advanced video engine, has officially launched the next generation of its flagship product, blinkx.com. The new site was designed to enhance the video discovery and viewing experience, with strong recommendation and personalisation, as well as integration across users’ social graph. In open beta testing over the past four months, blinkx.com’s focus on delivering personalised, curated content resulted in a significant increase in dwell time, with users spending four times as much time on the new site as on previous versions. In addition, mobile usage was up 400 per cent, as a result of the site’s responsive design and its simple, elegant interface that is touch-optimised for effortless navigation on smartphone and tablet devices.

“We’ve been delighted with audience response to the new blinkx.com,” said Matt Scheybeler, CTO, blinkx. “In transforming the site, we prioritized discovery and personalisation because social networks and mobile devices have profoundly changed the way we consume content online. We’re deeply engaged with Facebook pages and Twitter feeds – a unique content universe created for us by our friends and the people we follow, so we designed the new blinkx.com to support this behavior: optimized for sharing, discovery and mobile access.”

Features of the next-generation blinkx.com include:
– My Stream: a constantly updated stream of video, customised based on your social graph, topics you’ve chosen to follow and your viewing preferences. It’s your personal TV channel.
– Multi-platform: optimized for mobile users, when accessed through tablets and smartphones, the site is touch-optimized for easy navigation and browsing on the go.
– Pause and Pick-Up: users can start watching video on one device, hit pause and pick it up again at the same point on a different device.

Categories: Articles, Middleware, Search/Recommendation