Advanced Television


Report: 46% EU viewers frustrated finding new TV content

Comcast Advertising and FreeWheel have released a report titled, Content Discovery in a Multiscreen TV World: Surfing and Scrolling in a Sea of Content. This global report analyses trends of how consumers navigate and discover TV content across traditional and streaming in the US and five European countries (UK, France, Germany, Spain, and Italy). The […]

May 1, 2024

UK PSB streamer Freely launches

Everyone TV – the organisation leading the evolution of free TV in the UK – has confirmed the launch of its new streaming service Freely. Backed by PSBs BBC, ITV, Channel 4 and Channel 5, Freely is available through the next generation of smart TVs now on sale in stores and online. Its backers suggest […]

April 30, 2024By Colin Mann

Survey: Brits spend 182hrs per year searching for content

Using multiple streaming services and debating what to watch can be time-consuming. A study by Currys uncovered how much time people spend choosing a programme or movie to watch and asked 2,018 Brits to understand their challenges and difficulties in selecting content. Out of those asked, 10 per cent admitted they spend up to 2 hours […]

April 10, 2024

Gracenote speeds US FAST channel deployment

Content data specialist Gracenote has expanded its FAST Programme to the US helping content owners and providers more easily launch new free ad-supported streaming TV (FAST) channels. Now, US-based content owners can distribute their TV programmes and movies to leading streaming platforms along with industry-standard Gracenote metadata ensuring their offerings are discoverable and monetisable. First […]

April 3, 2024

Gracenote enhances programme availability data

Content solutions specialist Gracenote is helping TV providers optimise their user experiences by providing the most accurate, up-to-date and comprehensive datasets covering subscription video on-demand (SVoD) and linear (FAST) content availability. The Gracenote solutions pair TV, movie and sports programming availability data with normalised programme metadata to ensure that streaming aggregators, digital platforms and MVPDs […]

March 13, 2024

Masthead Ad Format from Samsung Ads Canada

Following the success of its advertising products on the home screen of Samsung TVs, Samsung Ads Canada, the advertising arm of Samsung Electronics in Canada and a specialist in advanced TV including Connected TV (CTV), has launched the First Screen Immersive Masthead. Currently available on 2024 Samsung Smart TVs, the First Screen Immersive Masthead provides […]

March 12, 2024

Freely streamer to launch in Q2

Everyone TV – the organisation leading the evolution of free TV in the UK – has confirmed that its new streaming service Freely, backed by BBC, ITV, Channel 4 and Channel 5, will launch in Q2 2024. Everyone TV has also offered a first glimpse at the user-interface and features of Freely, including what it […]

February 5, 2024By Colin Mann

ContentWise powers ITVX UX personalisation

ContentWise, a provider of user experience automation and personalisation software, has been selected by ITV to enhance the UX personalisation of ITVX. The ContentWise UX Engine, a machine learning platform, was launched in production on ITVX in early November 2023. Designed to analyse viewer behaviour, it delivers highly relevant content recommendations, thereby enhancing engagement and […]

January 23, 2024

Gracenote unveils Diversity Spotlight

Content metadata specialist Gracenote is joining forces with leading advocates for equitable representation in media on a new Studio System feature, Diversity Spotlight. The enhancement leverages insights from IllumiNative, Gold House, RespectAbility, National Hispanic Media Coalition (NHMC) and Coalition of Asian Pacifics in Entertainment (CAPE) to highlight people and projects that meet a range of […]

January 19, 2024

Sky México deploys ThinkAnalytics Think360

ThinkAnalytics, a specialist in Al-based TV content discovery, viewer data insights and targeted advertising, has announced that Sky México has deployed ThinkAnalytics as its personalisation and viewer engagement platform. “We’re thrilled to welcome Sky México as our newest customer, an important partnership that highlights the value that global media companies are finding in our personalised content […]

January 16, 2024