Game of Thrones boosts blinkbox 632%

Joffrey-gameofthronesThe arrival of the latest season of Game of Thrones on blinkbox helped the Tesco-owned movie and TV streaming service to a record breaking day on July 15th.

Fans who missed out on the show when it was aired on Sky Atlantic earlier in the year have flocked to the service to see the Great Houses of Westeros battle it out for the Iron Throne. The show occupies the top three positions in the blinkbox TV chart, with the latest season flying to number one by the end of Monday.

The third instalment of the fantasy series is available exclusively on blinkbox in HD ahead of its DVD and Blu-ray release in February 2014.

Adrian Letts, blinkbox COO, commented: “Game of Thrones is quite simply epic and it seems to have captured the imagination of the British public. To see such demand in the middle of a heatwave is amazing. It’s encouraging to know that hot weather, even in Britain, is still no match for hot TV.”

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