Sky mulls lads channel

Sky is considering a new male-targeted sport and entertainment channel, to take on rivals UKTV’s Dave and ITV4. Sky executives had planned a launch for the new channel this summer, but it is on hold as a distribution deal with Virgin has proved elusive.

BSkyB registered the name Sky Bravo, echoing the channel it closed in 201o following the takeover of the Living TV Group. BSkyB closed Bravo because it targeted a similar demographic to Sky 1, but without the same brand equity or reach.

It is thought that while sport content has been considered for the proposed channel, the main focus is male-targeted entertainment programming, says The Guardian.

 

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