Sky is closing Bravo and Channel One as part of the integration of Living TV Group. It has decided to focus on the Living TV channel portfolio, which will see a 25 per cent boost to its programming budget, and the gameshow and quiz channel Challenge. Up to 50 jobs could be affected.
Sky decided to dump Bravo, which launched as a cable channel in 1985, because it reaches a similar demographic to Sky1 but is not believed to have the same brand equity or reach. Living TV is second only to Sky1 in popularity among its basic pay-TV channels. Channel One, which was deemed too similar to Sky3, which it sits alongside as a free-to-air channel on Freeview.
Challenge will move free-to-air in Channel One’s slot, it hasn’t been decided what will fill Bravo’s slot.