The number of homes paying for IPTV will rocket to 167 million by end-2018, up from 69 million at end-2012 and from only 13 million at end-2008, according to a new report from Digital TV Research.
Simon Murray, author of the Global IPTV Forecasts report, said: “This means that IPTV penetration will exceed 10 per cent of TV households by 2018, more than double the 2012 figure and up from only 1 per cent in 2008. IPTV revenues [from subscriptions and on-demand] will grow to $21.3 billion by 2018, up from $12.0 billion in 2012 and $2.8 billion in 2008.”
From the 98 million subscribers to be added between 2012 and 2018 across the 97 companies surveyed, 71 million will be in the Asia Pacific region – or 73 per cent of the new subscribers. Asia Pacific will account for 64 per cent of global pay IPTV subscribers by 2018.
Half of the top 10 IPTV countries by subscribers were in the Asia Pacific region by end-2012. Already the world leader, China will supply 76 million (46 per cent) of the 2018 total, up from 23 million (33 per cent) in 2012 and only 1.1 million (8 per cent) at end-2008. India will contribute 4.7 million IPTV subscribers by 2018, up from only 153,000 at end-2012. Strong growth is also expected in Russia.
IPTV revenues will climb to $21.3 billion in 2018, up from $12.0 billion in 2012 and $2.8 billion in 2008. Asia Pacific’s share of the global total will increase from 13 per cent in 2008 to 34 per cent by 2018 – just behind North America.
From the $9.3 billion additional revenues to be created between 2012 and 2018, the US will provide $1.9 billion. The Asia Pacific region will contribute an extra $4.0 billion, led by China ($1.7 billion more) and Japan ($1.1 billion).
The US will remain the largest IPTV revenue earner by taking 30 per cent of the 2018 total (down from a 40 per cent share in 2008). France will drop from second place in 2012 to fourth by 2018. China will take second place in 2018, with revenues nearly quadruple the 2012 figure.