LG reveals strategy for next-gen TV market

LG-Curved-OLEDAt IFA 2013 in Berlin, the chief executive of LG’s Home Entertainment Company revealed that the company will expand the global rollout of its OLED TVs to several markets throughout Asia, Africa, the Middle East, and the CIS region before the end of the year.

The company’s 55- and 65-inch Ultra HD TVs – the first ever models to be equipped with HEVC decoders – will be launched in 50 countries this year and LG will expand its strategic cooperative efforts with broadcasters and other partners to accelerate the growth of Ultra HD content.

“With the demand for OLED TV and Ultra HD TV expected to grow rapidly next year, the competition to gain supremacy in the next generation TV market will be fierce,” said Havis Kwon, president and CEO of the LG Electronics’ Home Entertainment. “LG will leverage its strong position and further consolidate its global TV business by speeding up the launch dates of its OLED TVs in a number of core markets. We will also introduce an expanded lineup of ULTRA HD TVs and deliver a comprehensive, differentiated smart TV user experience.”

Through the continuous development of innovative technologies, LG aims to solidify its position as a provider of “first ever” products. The company intends to expand its industry leading OLED TV line-up, complementing its 55-inch Curved OLED TV with the wall mountable Gallery OLED TV. Furthermore, LG says it is also hard at work developing OLED TVs with Ultra HD picture quality in screen sizes greater than 70 inches.

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