New CBS OTT news channel?
CBS is reportedly developing a 24-hour news channel to be streamed online using mainly repurposed video and reporting already produced by CBS News. The channel does not have a formal name yet, but it is known internally as CBS News Stream, reported the NYT.
It is a collaboration between CBS News, which is spearheading the journalistic planning for the channel, and the company’s interactive division, which is handling the distribution.
For CBS an Internet channel would be a relatively low-cost way to spread out its news-gathering costs and, maybe, reach viewers who are not home for the “CBS Evening News.” It might also help attract attention to its website which has lagged behind most other American television news sites.