Latino pay-TV reaches tipping point
The enthusiasm for pay-TV in Latin America continues to grow, and new data from Target Group Index states that 51 per cent of homes now subscribe to pay-TV, up from 37 per cent in 2008.
Target’s study found that Ecuador has enjoyed the most robust growth. In 2008, 13 per cent of Ecuadorians claimed to have watched pay-TV in the last seven days, and this has since grown to 27 per cent of the population in 2012. Given that Target’s analysis is based on end-2012 data the numbers can only have further improved during the past 12 months.
Target added that Brazil had the second highest growth in the same period, with a 87 per cent increase. In Chile, pay-TV consumption rose from 35 per cent in 2008 to 63 per cent in 2012. In Mexico, pay-TV consumption reached 33 per cent, followed by Venezuela with 24 percent growth, and Peru with a 20 per cent increase. In Colombia, the country with the highest pay-TV penetration rate in Latin America (86 per cent), the growth was 17 per cent.