Brightcove, a provider of cloud services for video, has announced the expansion of its operations with the opening of its office in Dubai, UAE. The Dubai office will serve as the central hub for Brightcove’s business development and marketing efforts in the Middle East and Northern Africa region. The new office will be headed by Brahim Laraiki, a sales leader who has previously held positions with Orange, Lenovo and Microsoft.
Brightcove is already working with a number of major media and broadcast organizations in the region, including Al Jazeera, My Dubai My City, Abu Dhabi Media and CNBC Africa.
“Since the company launched in 2004, Brightcove has pursued strategic international growth in order to keep pace with global demand for premium online video distribution, management and monetization services,” Thexton said. “We are excited to open a new office in the Middle East and look forward to helping media organisations and brands across the region make the most of their video assets by increasing reach and driving more engagement and advertising revenue.”