NDS is increasing its presence in Korea with the opening of a new, expanded sales, support and R&D operation in Seoul. Korea is moving rapidly towards full digitization, with government initiatives promoting 100 per cent digital conversion by 2012. NDS end-to-end systems are working across cable, satellite DTH and IPTV platforms. NDS solutions protect and enable SkyLife, KT MegaTV and BSI, KDMC, GSGB and CJ CableNet cable TV operations. These customers account for close to 70 per cent of the Korean PayTV market.