ZEE to dump Trendz channel

Indian broadcasting giant Zee Entertainment is closing its music, fashion and lifestyle channel Zee Trendz, citing poor performance.

The channel, which made its debut in May 2003, was one of the very first ad-free (but subscription based) channels to launch and reached some 16 million homes.

Trendz has already been removed from some bouquets, but will go fully dark on April 5th.

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