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Bollyvod, from Swedish streaming innovator Voddler, has commenced its global roll-out by launching in the United States. Bollyvod shows the latest movies and shows from Bollywood’s leading studios on Internet-connected devices. For the roll-out, Voddler has secured over 100 000 hours of content and will promote Bollyvod with a marketing campaign, both online and on TV, aimed at over 700 million people.
Bollyvod’s global streaming capacity comes from Voddler’s peer-to-peer cloud Vnet, which enables content owners to securely access mass markets online, even in low bandwidth regions. After the US, Bollyvod will subsequently roll out globally over the coming months, as a mixed free- and subscription service.
“In many countries, Bollywood fans are a niche audience. On a global scale, though, they are a mass market crying out for Indian cinema and TV-shows. Bollyvod gives people exactly what they want: good content truly anywhere and anytime, with an extraordinary quality of service. In doing this, Bollywood crushes piracy. So while Hollywood struggles with its digital transition, Bollywood will generate new revenue and make piracy streaming irrelevant, thanks to one global disruptive move. When will we see a Hollywood doing this,” asks Marcus Bäcklund, Voddler’s CEO.
“With Vnet, Bollyvod users actually help each other watch videos. In fact, the concept of decentralised distribution has primarily been used by pirates. Here, we take that idea, but working together we all create a new part of the Internet, focused on delivering videos, securely and safely. Consumers benefit, content owners benefit, even telecom operators benefit. You can see why Bollywood believes in Bollyvod,” continues Bäcklund.
Voddler’s Vnet cloud stores and streams larger video volumes at a what it claims is superior quality to today’s normal streaming solutions. It also saves on average 95 per cent of normal streaming costs, as demonstrated by Voddler’s own proof-of-concept service voddler.com, which since 2010 has served millions of video streams to over 1 million registered users in Scandinavia. Vnet also supports offline mode, so users can watch movies when they are not connected. All videos distributed via Vnet can be DRM-protected and geo-directed, allowing the content owners full security and control.