Sky Italia wins Serie A for €572m

juventus-footballSky Italia has managed to snatch the TV rights for all matches of the Serie A football league (a total of 380) for the seasons 2015-2018, for a reported €572 million.

Its main pay-TV rival Mediaset, owned by former Prime Minister Silvio Berlusconi, spent a reported €373 million to show the matches of Italy’s top eight teams on DTT. Those teams include AC Milan, Inter, Juventus, Lazio, Roma and Napoli.

The Serie A clubs will therefore receive a total of €945 million, which is around €130 million less than the starting price, but €114 million more than for the previous three year-period.

In a related development, Italian press has reported of possible interest by Al Jazeera for Mediaset’s pay-TV platform, Mediaset Premium.

Posted by on Jun 27 2014. Filed under Articles, Content, Rights.

Search Archive

Search by Date
Search by Category
Search by keyword
Copyright Advanced Television Ltd © 2001-2014