Advanced Television

YouTube plans Fan Funding

June 30, 2014

youtubeYouTube has revealed plans for channel owners to make money by soliciting donations from their viewers.

YouTube Fan Funding will be tested soon with a limited number of channels in the US, Mexico, Japan and Australia, with YouTube users in those countries able to apply for a space on the test scheme.

“Fans will be able to contribute money to support your channel at any time, for any reason,” YouTube executivess Matthew Glotzbach and Oliver Heckmann explained in a blog post.

The company has also launched an Android app for YouTube users called Creator Studio, which can be used to access video statistics, respond to comments and get notifications on how channels are performing. YouTube says it will also launch for iOS in the near future.

YouTube’s ever-expaning community of gamers are the focus for another new feature: support for videos at up to 60 frames per second.

“Your video game footage with crazy high frame rates will soon look as awesome on YouTube as it does when you’re playing, when we launch support for 48 and even 60 frames per second in the coming months,” explained the blog post.

The 100 most popular games channels on YouTube generated nearly 3.5 billion video views in May alone, according to research from Tubefilter and OpenSlate.

Categories: Articles, Business, Funding, OTT, UGC