Advanced Television

Google plans ads for YouTube

August 24, 2007

Google, which is trying to figure out how to carry ads on its YouTube service without disaffecting viewers, has unveiled its InVideo advertising programme – a vehicle for potential advertisers to reach YouTube’s 130 million viewers. Trial sponsors include 20th Century Fox and Warner Music.

Sponsors and video publishers apply to participate at through YouTube. a A campaign will be designed that will appear on appropriate YouTube clips. The ads appear not as traditional 30-second “pre-rolls” but as “overlays”, i.e. a message running along the bottom of the screen using up no more than 20 per cent of screen space. Fifteen seconds into a video, viewers are invited to click on the ad. If they choose to do so, the clip is paused and the ad is shown in the video window.

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