blinkx, the Internet Media platform powered by CORE video technology, has formed a partnership with the Ladies Professional Golf Association (LPGA) to offer blinkx users professional golf highlights, player interviews, tips and more. Leveraging its AdHoc platform, blinkx will place contextually relevant advertising against these videos and share resulting revenue with the LPGA.
Together with blinkx, the LPGA will offer professionally-produced clips, including coverage from this week’s Marathon Classic, in an immersive Branded Content Hub on blinkx.com comprising of several distinct channels.
“Professional sports clips, from highlights to player interviews, are always in extremely high demand on blinkx,” said Dan Slivjanovski, SVP, Chief Marketing Officer of blinkx. “This extensive partnership with the LPGA, regarded as the world’s premier women’s sports organisation, allows us to offer our sports fans high-quality, professional golf clips straight from the course.”