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The number of households opting for national DTT service Saorview has increased by 41,000 over the last four months, taking the total number of Irish homes with Saorview to 653,000. According to data from Nielsen, this brings the proportion of all TV homes in Ireland that have Saorview – either on its own or combined with other services – to 41 per cent.
Jim Higgins, Saorview business development manager, said “Irish TV consumers are becoming increasingly aware of the benefits of Saorview. The most watched television shows in Ireland are available to watch for free on Saorview, and the feedback from retailers and consumers alike has been encouraging. We want to ensure that even more Irish households do not need to pay a monthly subscription to watch the best of Irish TV”
Saorview has recently run an extensive advertising campaign promoting the benefits of Saorview and highlighting that, last year, 97 per cent of the most watched television programmes in Ireland were available to watch for free on Saorview.