Research carried out by advertising platform Innovid, in partnership with marketing and retail professionals community Ascendant Network, highlights how advertising strategies have changed to reach and engage with audiences across linear, connected TV and digital. The report, The Future of Converged TV: How Advertisers Are Adapting the Video Mix to Reach and Engage with Audiences […]
According to research from analyst firm Aluma, if a show is available simultaneously on both an SVoD streaming service and a live TV channel – for example, on both NBC’s broadcast channel and Peacock – adult viewers are more than twice as likely to prefer a paid streaming service over a regular live TV channel. […]
VIDAA USA has launched VIDAA Free, its streaming hub of free advertising supported content, and is now available on millions of connected TVs powered by VIDAA, the smart TV operating system preinstalled on most TVs manufactured by Hisense, Toshiba and many more TV brands. The service offers VoD, live linear, and ad-supported content for free […]
Echelon Studios has announced a partnership to add its content to HeroGo TV’s library. HeroGo TV now gains access to Echelon’s collection of a-z FAST channels, including a-z Action, a-z Documentary, a-z Asian Flix and a-z Horror & Cult, plus more. “HeroGo TV has quickly evolved into a popular pipeline of viewing, simplifying access to […]
The UK’s leading public service broadcasters – the BBC, ITV, Channel 4 and Channel 5 – have appointed Erik Huggers as the new Chairman of free TV platform operator, Everyone TV. Huggers is a highly respected senior executive with a wealth of international leadership experience gained across a variety of media and tech businesses. He […]
Pluto TV, the free ad-supported streaming television (FAST) service, and Fuse Media, a Latino-owned multi-platform entertainment company dedicated to amplifying young multicultural voices around the world, have secured the first North American distribution deal for OUTtv Proud on the service. In addition, the companies have partnered to bring Shades of Black to Pluto TV Canada, streaming later this […]
Amazon Freevee has announced a selection of classic Neighbours episodes will launch on the streaming service on February 23rd, ahead of the return of the series later this year. The first drop will include all episodes from the 2012 season, featuring the show’s memorable first kiss between characters Chris and Aidan, as well as Toadie’s […]
Amazon Freevee has struck a distribution deal in the US and Canada with InTrouble – Insight TV’s sports, action and adventure FAST channel. The channel offers sports, action, and adventure content including surfing in Hawaii, drifting in South Africa, freestyle Motocross stunt shows from around the world, and more. The new agreement marks Insight’s first […]
BBC iPlayer has seen its best year ever, breaking 7 billion streams for the first time ever. 2022 grew 9 per cent on 2021, and ended the year with both the best month and best quarter iPlayer has ever seen, with 700 million streams for December and 2 billion streams between October and December. The […]
The Dutch competition authority ACM has informed RTL Group and Talpa Network that the authority will not approve the proposed merger of RTL Nederland and Talpa Network, initially announced on June 22nd, 2021. Since the initial announcement of the planned transaction, RTL Group and Talpa Network say they have fully cooperated with ACM during its […]