Levira to broadcast Alexela Basketball Premier League matches in Estonia

Levira and the Estonian Basketball Association have concluded a cooperation agreement for Levira to start broadcasting all the Alexela Basketball Premier League matches in Estonia in the next three seasons. The matches will be shown on TV6.

At the opening press conference yesterday at the Tallinn TV Tower, Alexela Basketball Premier League announced signing a cooperation agreement with AS Levira, Estonian media, IT and telecom infrastructure service provider. Levira will be responsible for the TV broadcasts of all the league’s matches in the coming three seasons. “We are extremely glad to be bringing the broadcasts to the Estonian TV audience. Alexela’s decision to work with Levira is a great sign of trust for us and acknowledgement of our good work,” said Mart Einpalu, CEO of Levira. He is confident that Levira, jointly with the Estonian Basketball Association and TV6, will be able to offer an even better TV experience for viewers.

Priit Leito, CEO of TV3, confirmed the importance of cooperation for all parties. “TV3 and TV6 are very happy to have Levira on board. They are the most professional TV broadcast transmission provider in Estonia, having huge experience in broadcasting various major events, including EuroBasket 2011 in Lithuania,” noted Leito.

Keio Kuhi, Secretary General of the Estonian Basketball Association, also expressed satisfaction over the agreement. “Alexela Basketball Premier League attracts the highest audience figures and also a large audience on spot. Our wish is to have the best TV production service provider in Estonia to transmit the broadcasts, and I believe the cooperation agreement with Levira will guarantee that in the coming three seasons.”

Levira provides a full range of technical services for TV, radio and online media companies, bringing TV and radio broadcasts to the end-users.

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