Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has announced its strategic expansion of broadcast viewership and valuation data into Europe, the Middle East and Africa (EMEA), and Asia-Pacific (APAC). Relo Metrics will provide complete omnichannel sponsorship valuation, covering broadcast, and social, in a single platform view across a variety of international […]
Eurovision Sport, the sports arm of the European Broadcasting Union (EBU), concentrated on securing sports rights and event production, took full advantage of its ongoing relationship with LiveU at the 2023 UCI Cycling World Championships. Using solutions from across the LiveU EcoSystem, Eurovision Sport created agile and cost-effective coverage of the largest cycling event ever […]
Ateme, a specialist in video compression, delivery, and streaming solutions, has powered contribution for NT, a tier-one telecommunications operator in Thailand, at numerous sports events throughout Asia and beyond over the last two years. Thanks to the Ateme KYRION contribution encoders, NT has significantly improved video quality at low latency, enhancing the experience of audiences […]
Ideal Systems has designed and installed a brand-new NDI based Video Distribution Solution for real-time video feed selection of live video streams from multiple sub-sea Remote Operated Vehicles (ROVs) on the maritime support vessel Go Explorer while docked in Singapore. ROVs are underwater robots controlled by operators aboard Go Explorer, who perform maritime support tasks […]
In the globalised landscape of today’s digital age, the demand for multilingual accessibility has become more critical than ever. As businesses and content creators strive to reach diverse audiences worldwide, the challenge of language barriers looms large. Converting mp3 to text on TV enhances accessibility and engagement. By providing textual representations of spoken content, it […]
Hawk, a European player in digital omnichannel advertising, recently acquired by Azerion, has announced a strategic partnership with Samba TV, a provider of TV technology for audience data and omniscreen measurement. For the first time, Hawk’s platform will give advertisers and agencies access to Samba TV’s Geo Audience data and insights to enable greater omnichannel targeting […]
Magnite, the independent omnichannel sell-side advertising company, and Greenbids, a specialist in sustainable advertising AI optimisation solutions, has announced a partnership to help reduce carbon emissions generated by digital advertising ad calls while preserving campaign performance. Magnite is the first SSP to share traffic shaping data with Greenbids to help inform efficient ad selection. The […]
ITV has unveiled two new measurement innovations, Addressable Lift and TV Auction Boost, to give clients the ability to measure the business outcomes that TV advertising creates including web traffic, sales and profit. Addressable Lift is a pilot programme of full-funnel measurement across brand lift, site lift and sales lift for campaigns at a household […]
Barb has outlined a timetable for the next major upgrade to CFlight: the availability of 14 widely-used traded audiences to enable buyers to assess campaign performance across these audiences. This month, Channel 4, ITV and Sky have begun to provide traded-audiences data for ingestion into CFlight, and alongside RSMB, will be testing the campaign results. […]
Integral Ad Science (IAS), a media measurement and optimisation platform, is expanding its Total Media Quality (TMQ) brand safety and suitability measurement product to TikTok in an additional 21 new markets for a total of over 50 markets. IAS says its coverage reflects the ever-growing popularity of TikTok worldwide and the continuing demand from marketers […]