Nielsen, FreeWheel expand measurement to OTT & VoD
Nielsen and FreeWheel, a Comcast company, have revealed plans to expand measurement to OTT and STB VoD inventory. This effort aims to enhance the value of the television ecosystem through…
Intelsat, Globo World Cup 8K demo
Satellite operator Intelsat is partnering with Latin America broadcaster Globo to demonstrate live 8K video transmissions in Brazil for the 2018 World Cup. Beginning June 15th and running through July…
Vodafone rolls out Smart Replay in Portugal
Vodafone Portugal has rolled out Smart Replay, a new feature of its Vodafone TV service, that offers a new way to watch football on TV. This new feature is available…
Sony Crackle selects Nielsen
Sony Crackle, a division of Sony Pictures Television, has selected Nielsen Marketing Cloud to power its addressable advertising capabilities across all devices and platforms including mobile devices, connected TVs, streaming…
Tremor Video DSP launches 3-point brand protection plan
Tremor Video DSP, the programmatic video platform, has launched its three-point brand protection plan. Provided for free to the brands and agencies partnering with Tremor Video DSP, the plan’s core…
Australia: TeamCast supports DVB-T2 trials
Broadcast Australia (a BAI Communications Company) and Free TV are performing trials in order to evaluate next generation broadcast technology for Australia. The objective is to have a second-generation system…
MTM launches sports division
Research and strategy consultancy MTM has announced the launch of MTM Sport, a specialist division focused on helping rights holders, federations and leagues, sports businesses, media and technology companies, and…
SES-12 launch success
Satellite operator SES has confirmed that its SES-12 craft was successfully launched onboard a ‘flight-proven’ SpaceX Falcon 9 rocket from Cape Canaveral in Florida, US, at 00:45 local time. SES-12,…
605 launches Impact Index to measure TV ad success
605, an advanced data and analytics company focused on the media and entertainment industries, has launched The 605 Impact Index, a new, scientifically-based approach for measuring the impact of TV…
Nielsen adds YouTube TV to audience measurement
Nielsen has announced that YouTube TV viewership at designated market levels (DMAs) will now be included in Nielsen Local TV audience measurement using Digital in TV Ratings (DTVR). This follows…