Deluxe expands 4K capabilities of OnDemand

Deluxe has announced key capabilities and feature enhancements to its cloud-based content supply and VoD management solution, Deluxe OnDemand. These key features enable service providers to launch 4K ultra-high-definition (UHD) services immediately—and without additional infrastructure investment or workflow costs.

Deluxe OnDemand also mitigates the risk of investing in new technologies emerging in the 4K market, while helping operators speed the launch of their 4K services as they seek to gain competitive advantage and market differentiation.

Deluxe OnDemand’s 4K UHD capabilities encompass all the enhanced workflow functions and processes for authenticated Internet delivery of 4K content directly to UHD-compatible televisions and mobile devices. That includes digital re-mastering of 4K content, conversion and high efficiency video encoding (HEVC) or H.265, transcoding, DRM, and CDN hosting and delivery.

“Deluxe has architected a solution that easily integrates with our customers’ existing infrastructure and workflows to enable service providers to meet the early demand for 4K and scale, as the market evolves without the capital and operational investment,” said Todd Collart, general manager of Deluxe Digital Distribution. “Beyond the cost issues, Deluxe’s leadership and expertise in the upstream 4K UHD and HDR digital re-mastering, processing and delivery enables our customer to rely on the best practices we have developed working closely with studios, broadcasters and device manufacturers, such as Samsung and LG Electronics. Our real-world experiences will help our customers sort through the complex issues that go into establishing standards and benchmarks for delivering a superior 4K experience to their subscribers.”

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