Dish integrates Netflix

Dish Network is to integrate the Netflix app into its STB, so US subscribers can access programming from the streaming service.

“Pairing Netflix with Hopper represents the consolidation of two incredible video experiences,” Vivek Khemka, Dish senior VP of product management, said. “This app integration eliminates the need to switch television inputs to access content on varying devices. It gives our customers easy access to their favorite shows and movies, on both Dish and Netflix, without ever having to leave their Hopper.”

Dish said the app will begin to rollout to customers with its second-generation Hopper DVR throughout the day.

“As the first major pay-TV provider in the US to add the Netflix app to its set-top box, Dish strengthens an already robust video entertainment experience for its customers,” said Bill Holmes, global head of business development at Netflix. “Many households subscribe to both Netflix and a traditional pay-TV service. Our vast library of TV shows and movies, combined with Dish’s lineup of live television content, gives customers easy access to a wide variety of complementary programming.”

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