Azam Media, owned by Tanzanian conglomerate Bakhresa Group, is ramping up satellite capacity through a new transponder leased on the powerful Eutelsat 7B satellite. Complementing capacity used on the copositioned Eutelsat 7A satellite, it will host new services for the rapidly growing AzamTV pay-TV platform.
Launched just 18 months ago, AzamTV already counts 200,000 subscribers in Tanzania, Uganda and Kenya. The new capacity will enable AzamTV to extend its services to Rwanda, Burundi, Zambia, Malawi, South Sudan and Zimbabwe with additional content.
Michel Azibert, Chief Commercial and Development Officer of Eutelsat, added: “AzamTV is one of the most exciting digital broadcasting ventures launched in Africa over the last 18 months. Compelling and attractively priced content, a strong retail network and high-power reach over Africa are the assets Azam has assembled to play its part in the digital broadcasting wave. We are delighted to be their chosen satellite partner and to see our 7° East position, occupied by two copositioned satellites, firmly rooted in Africa’s TV landscape.”