SintecMedia has revealed that TF1, the French broadcaster, has implemented OnRights, the rights management software solution designed to help broadcasters earn higher revenue from content and licensing inventories across their digital platforms. TF1 turned to SintecMedia to manage and track content rights and inventory across its entire multi-platform business and diverse catalog of acquired, commissioned and distributed content.
TF1’s Michel Cordival, Chief Information Officer, commented, “TF1 continues to invest in technology solutions that make it easier and more affordable to deliver world class programming. With OnRights, we are able to make better use of and ultimately earn more from our content by investing in a system that manages easily rights. We are changing the way that we run our business and we are pleased to invest in technologies that move our industry forward.”
Dan Yuval, VP product management at Sintecmedia, added: “TF1 is one of Europe’s most prominent media brands. By implementing OnRights, the company has demonstrated its ability to anticipate one of the key demands of the digital world – a flexible approach to instantly visualise and analyse the tremendously complex set of content rights and their utilisation.“