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Zodiak Kids has launched two YouTube channels. ZeeKay and ZeeKay Junior will also be available on the recently launched YouTube Kids app later this year.
Zodiak Kids will pilot new content on the platform and use audience reaction online to “back new commissions,” Natalie Walmsley, digital channel manager commented. “We recognise the need for on-demand and readily accessible content that younger audiences are already accustomed to and that provides a safe and age-appropriate environment for parents to let their children discover.”
Zodiak Kids CEO Jean-Philippe Randisi added that the channels “present a fantastic family hub that we can cross-promote our content within and allow children throughout the globe to view content when and where they want to.”