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Sports not holding cable bundles together

Sports content often has the most expensive TV subscription prices, but a survey by Clearleap says it isn’t how cable companies can deter cord-cutting. Sixty-seven per cent of US cable subscribers said sports weren’t the reason they kept their service, the survey reveals.

As more traditional television migrates online outside traditional pay-TV subscriptions, live sports is often viewed as a key deterrent against cord-cutting. However, Clearleap’s data suggest cable companies don’t necessarily need sports to keep many people as subscribers.

Clearleap’s data indicates

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