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ASiD test for Friend MTS content protection

Content and platform security specialist Friend MTS is ramping up the fight against video piracy with the launch of its new content protection service ASiD (Advanced Subscriber iDentification).

ASiD is an ultra-lightweight subscriber identification technology that enables both traditional broadcasters and OTT providers to identify and shut down unauthorised streams within minutes. It works by inserting near-undetectable identifying symbols onto the content for just a fraction of a second to identify any subscriber who is re-transmitting an unauthorised stream within five minutes of detection.

Friend MTS describes ASiD as “a true step change” in the fight against video piracy, noting that its combination of discrete identifying symbols, fractional second display and sophisticated placement, and interpretation algorithms make it impossible to obscure or mask, with zero impact on the consumer experience.

Friend MTS’s President Jonathan Friend described ASiD as “a truly game changing technology” which would give the company a real opportunity to show the entire industry exactly what Friend MTS could offer: “Best-in-class content and revenue protection solutions built on years of experience and a lot of innovation”.

Friend MTS will demonstrate the solution at September’s IBC broadcast technology event in Amsterdam.

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