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EBS, a provider of EPG data for platforms and channels worldwide, has been chosen by BT Sport to facilitate the supply of EPG data listings for all its channels, BT Sport 1, BT Sport 2, ESPN on BT Sport, BT Sport Europe and its red-button service BT Sport Extra across multiple platforms. Using EBS’ Pawa software solution, BT Sport has a fully integrated data workflow that enables it to work in conjunction with broadcasters to develop new functionality such as support for Red Button channels.
Using Pawa in-house, BT Sport operators are able to control the entire EPG workflow for all BT Sport channels. This enables the team to be flexible and accurate in a fast paced environment that’s often subject to change. As well as these technical advantages, Pawa also provides BT Sport with greater creative control. Now operators can write their own synopses, better aligning them with other marketing activities.
Jamie Hindhaugh, chief operating officer, BT Sport and BT TV, said, “Controlling our EPG in-house in the fast-paced environment of live sports broadcasting is a great development for BT Sport. In the crowded sports TV market, we know how much of an important part an accurate and informative EPG plays for viewers”