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SFR, NAGRA partner for French UHD launch

SFR, a division of the Altice Group and one of France’s largest pay-TV operators, and content protection and multiscreen television solutions specialist NAGRA are working together on the launch of the operator’s new 4K offer under the brand ‘La Box Fibre Zive de SFR’, marking the country’s most advanced Ultra-HD offering.

SFR leverages NAGRA’s anyCAST content protection to secure its new 4K Ultra-HD La Box Fibre Zive de SFR multimedia home gateway, and NAGRA’s MediaLive multiscreen and video player solution to power its VoD catalogue and ShareCast streaming capability. ShareCast allows streaming of VideoStore on-demand content from the gateway to consumer devices within the home domain.

“SFR is setting a new benchmark in 4K Ultra-HD services for viewers in France and we’re delighted to be a part of it,” said Thierry Legrand, SVP Sales EMEA, NAGRA. “Numericable-SFR has been a long-standing customer of NAGRA’s and we applaud them for this latest launch which marks a milestone for TV viewing in France and for Altice Group. Our anyCAST and MediaLive solutions provide the foundation for delivering a next generation TV experience while meeting studio requirements for licensing premium Ultra-HD content and enabling a range of advanced services to their subscribers. We look forward to supporting SFR as they grow their service.”

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