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Vubiquity, a global provider of premium content services, has signed an international SVoD distribution deal with AwesomenessTV, a media company serving the global Generation Z audience, for the Middle East, Africa, South Eastern Europe and Latin America (excluding Brazil).
This deal significantly extends Vubiquity’s content portfolio to include more next-generation and genre-specific programmes for millennials and members of Generation Z, enabling Vubiquity’s network of global partners to appeal to younger, digital-first audiences.
AwesomenessTV is a multi-platform media company owned by DreamWorks and Hearst Corporation, the latter of which has a 25 per cent interest. Included under the AwesomenessTV banner are AwesomenessTV, a leading destination for original programming serving the global Gen Z audience and the ATV Network, a community based MCN with over 90,000 channels.
Rob Jacobson, Chief Content Officer at Vubiquity, said: “We’re excited to bring a fantastic brand to some of the largest territories in the world. Non-traditional programming is extremely popular in emerging markets amongst young audiences and AwesomenessTV has created terrific, popular shows and is shaping the type of content that the next generation expects. This deal gives our clients the opportunity not only to meet customer demands but also to get ahead of their competition. We’re delighted to be partnering with them in this SVoD initiative.”