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Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, and PT MNC Sky Vision (MSKY), the largest pay-TV company in Indonesia, have confirmed the launch of CTE’s Asian kids channel Miao Mi. Miao Mi is the first pan-regional Mandarin kids channel created specifically to entertain and educate preschool children regardless of their language backgrounds. Indonesia is the first market for Miao Mi, which will roll out progressively to other Asian markets this year.
“We are very excited to launch Miao Mi in Indonesia with PT MNC Sky Vision,” said Ofanny Choi, Executive Vice President, TV Networks, Celestial Tiger Entertainment. “PT MNC Sky Vision has always made it a priority to entertain, educate and empower their subscribers, and we have created this channel with those ideals in mind. There are many Western kids channels in the market and we passionately believe Miao Mi offers a high-quality alternative to subscribers with its carefully curated programs that entertain children with a unique Asian perspective. The channel also encourages kids to learn Mandarin through its dual Mandarin and Bahasa Indonesia audio tracks and its dedicated Miao Mi Classroom time belts.”