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NexGuard, a provider of forensic watermarking technology and solutions, has announced that AMC Networks is deploying the NexGuard forensic watermarking system at its New York, NY facilities. AMC Networks, the company behind the hit television shows The Walking Dead and Better Call Saul among many others, owns and operates several of the most popular and award-winning brands in cable television, including AMC, WE tv, BBC AMERICA, SundanceTV and IFC.
With the NexGuard watermarking technology, AMC Networks acquires a system to forensically watermark its valuable video content with a unique identifier in post-production, making its worldwide distribution traceable and secure. This level of protection is particularly important for content owners looking at “day-and-date” access, in which content is made available on the same date globally over a number of distribution methods.
“Viewers all over the world demand day-and-date access to their favorite AMC Networks content. It is paramount for us to protect our assets when they are at their most valuable,” said Steve Pontillo, EVP & Chief Technology Officer, AMC Networks. “NexGuard’s watermarking technology enables AMC Networks to trace the source of potential illegal copies of each video asset; this enhanced content security is a powerful deterrent against piracy and protects our revenue and that of our distribution partners.”