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STARZ launches standalone SVoD service

US pay-TV Network STARZ has launched its STARZ digital retail service, providing STARZ streaming subscriptions directly to consumers and offering what it says is the first-ever download capabilities from a premium pay-TV streaming service.

For $8.99 per month, fans now have the opportunity to enjoy instant access to more than 2,400 selections each month, including STARZ hit series ranging from Outlander, Power and the upcoming American Gods and other TV content, to Hollywood hits and popular movies including Avengers: Age of Ultron and, later this year, Star Wars: The Force Awakens.

In celebration of the launch of the new STARZ app, the second instalment premiere episode of the STARZ hit series, Outlander, will be made available beginning April 7 for streaming and download in advance of its official premiere on STARZ on April 9 at 9PM ET/PT.

The standalone STARZ service allows for up to four users to watch simultaneously and virtually unlimited downloads. STARZ is available immediately through the App Store for iPhone, iPad, iPod touch and Apple TV, with the app supporting universal search through the Siri Remote.  The new STARZ app is also available through the Google Play Store on a wide range of Android supported devices.

“Starz has entered the market today with an enormous value proposition for consumers,” stated Starz CEO Chris Albrecht. “Our programing will now be more widely available to the 20 million broadband only homes of cord nevers, cord cutters and cord shavers, including Millennials and other underserved consumers who need other viable subscription service options.”

“With the growing consumer appetite for our highly-rated, award–winning and diverse original programing and vast library of movies, our elegant and powerful app is the first in the industry to allow download capability to watch premium content anytime, anywhere, without the need for Wi-Fi access. Showcasing the rebranded STARZ offerings we announced last month, we believe this innovative app will also help fortify the broadband business of many of our traditional distributors and be even more appealing for inclusion in future video bundles.”

STARZ subscribers from cable, satellite and telco partners can also authenticate and view STARZ in the new, easy-to-use app.  Users can purchase a subscription or authenticate STARZ directly in-app or on their PC/Mac and watch every episode of every season of the best of STARZ’s original programming, as well as what the broadcaster claims is the biggest, most extensive movie library of all the premium subscription networks in the US.

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