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Turner is launching FilmStruck the company’s first direct-to-consumer product in the US. The subscription video on-demand service for film aficionados, developed and managed by Turner Classic Movies (TCM) in collaboration with the Criterion Collection, will feature a library of films comprised of an eclectic mix of contemporary and classic art house, indie, foreign and cult films.
FilmStruck will also be the new exclusive streaming home for the critically acclaimed Criterion Collection, which will include the Criterion Channel, a new premium service programmed and curated by the Criterion team. FilmStruck will allow viewers to watch movies anywhere and anytime on the device of their choice, in a completely ad-free environment, and is slated to launch in autumn 2016.
“At Turner, we are dedicated to engaging fans wherever they are, and we’re investing aggressively in content, new capabilities and new businesses to achieve that goal,” said John Martin, chairman and CEO of Turner. “FilmStruck is a terrific example of our strategy to meet consumer demand for great content across all screens. It’s tailor-made for the diehard movie enthusiast who craves a deep, intimate experience with independent, foreign, and art house films. And it takes advantage of TCM’s powerful curation capabilities, as well as its proven track record in building a long-term relationship with passionate film fans.”